FoodShanghai's Natural Wine Landmark SOiF Shuts Down: This Isn't the Death of Natural Wine — It's the Bubble Bursting
SOiF on Wuding Road quietly closed its doors in late June, marking the end of an era for Shanghai's natural wine wave. But global data shows the natural wine market is still growing — the real issue is that China skipped straight past understanding and went right to consuming the symbolism.
