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The Tangzhong Master and the Minimalist Bakery: Two Tokyo "Technique × Personality" Business Models
Food

The Tangzhong Master and the Minimalist Bakery: Two Tokyo "Technique × Personality" Business Models

Same "technique × personality" theory, two completely different answers. Sasazuka's "Dough-ist" is scaling up and going global, while Nishi-Oi's "Tempagne" chose a one-person, two-location model with zero staff and zero rent. Akimasa Sugikubo's business lesson proves there's more than one right answer.

Sweden's Doomsday Bread Proposal: A Non-Essential Bread That's Shelf-Stable, Nutritious, and Just a Little Sweet
Food

Sweden's Doomsday Bread Proposal: A Non-Essential Bread That's Shelf-Stable, Nutritious, and Just a Little Sweet

Born from the disaster-preparedness mindset that followed the 2004 South Asian tsunami, Sweden has recently launched a professional baker's competition for "emergency bread." The winning recipe uses a tangzhong method to create a shelf-stable, slightly sweet whole wheat bread.