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#Olaplex

Beauty
Olaplex Launches New Hairspray, Using Peptide Technology to Solve the Age-Old "Crunchy Hold" Problem
Olaplex has launched its first-ever hairspray, Shape Set, bringing the brand's signature bond-building technology into a category long criticized for leaving hair stiff and crunchy.

Beauty
The Fine, Curly Hair Fix? Black Natural Hair Communities Are Collectively Switching to Redken, Amika, and K18
On TikTok and Reddit, more and more Black natural hair users are ditching brands designed specifically for Black hair in favor of salon brands like Redken, Amika, and K18. Cosmetic chemists and hairstylists explain the hair science and brand strategy shifts behind this trend.