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#Shai Gilgeous-Alexander

Levi's Taps ROSÉ and the Reigning NBA MVP to Loosen Up Campus Style
Fashion

Levi's Taps ROSÉ and the Reigning NBA MVP to Loosen Up Campus Style

Levi's unveils its 2026 Fall/Winter campaign under the theme "Keep it Loose," enlisting ROSÉ and reigning NBA MVP Shai Gilgeous-Alexander to reinterpret American varsity style through relaxed silhouettes.

Shai Gilgeous-Alexander Sets the Record Straight on His Tunnel Fit Legend: It's Never About "Never Repeating," It's About Never Repeating the Same Combo
Fashion

Shai Gilgeous-Alexander Sets the Record Straight on His Tunnel Fit Legend: It's Never About "Never Repeating," It's About Never Repeating the Same Combo

Levi's tapped the reigning MVP for its FW26 "Keep it Loose" campaign, with the 501 Loose and Baggy Barrel serving as staples he wears off the court too. He also personally breaks down the long-misunderstood logic behind his tunnel fits.