What to know | Awake NY x The North Face Limited 50-Piece Handcrafted Custom Nuptse Jackets Online Release Launched on October 19

Awake NY and The North Face have officially released the limited 50-piece The North Face Nuptse Customs collection, with each jacket individually custom-crafted by creative entities Omi and Alehsy Lambo. The online release for the remaining quota launched on Monday, October 19, 2026, at 1 PM EST through the official Awake NY website.

What makes this collaboration special?

This collaboration brings together New York streetwear brand Awake NY and The North Face, using the brand's Nuptse down jacket as a base and inviting creative entities Omi and Alehsy Lambo to hand-modify 50 jackets one by one. The brand stated that each jacket has undergone special treatment, ensuring that every finished piece in the collection is unique.

Why was it originally planned as an in-store only release?

The brand described this project as a bold experiment, noting that it was originally intended to be an in-store-only release, allowing customers to purchase these limited-edition jackets in person at the Awake NY New York flagship store.

Why was an online release later decided upon?

The brand stated that due to an enthusiastic response following the announcement, Awake NY announced that it would allocate a portion of the quota from these 50 jackets for public release via online channels, allowing audiences outside of the local physical store to participate. This online release officially launched on Monday, October 19, 2026, at 1 PM EST via the official Awake NY website.

Is there still a chance to purchase them currently?

As of reporting, the brand has not yet disclosed the pricing, remaining quantity, or whether the online release quota has been completely sold out. Due to the collection's emphasis on hand-modified, one-of-a-kind characteristics, specific design details have not been further elaborated by official sources. Interested consumers can keep an eye on the official Awake NY website and social media accounts for subsequent news.

How is the hand-crafted modification presented in the published photos?

The promotional photos reveal different imagery covering the original panel contours of the Nuptse: some versions feature orange-red sleeves paired with large character portraits, while others are covered across the front with ray-and-spider-web-like graphics; other pieces concentrate images on the front or back while retaining the contrast of both sleeves. These photos represent a partial look of this batch of custom jackets and do not imply that all 50 pieces adopt the same pattern.

Therefore, the quantity information for this release should be understood as a total of 50 pieces for the entire project; the online release opened on October 19 consists of a reserved portion of quota from the same batch, rather than an additional 50 pieces. Hand processing, individual differences per piece, and the total limited quantity are three key aspects of this project, while current remaining inventory has not been provided with a confirmable figure in public news.