Gucci Jetset GG Marmont: Double G Hardware Meets Web Stripe
Gucci Jetset GG Marmont combines the Double G hardware with the Web stripe, bringing new detail to a familiar soft silhouette. Vittoria Ceretti stars in the latest chapter of Beauty and the Bag, with Mert and Marcus presenting the bag in an all-white styling; this article summarizes the design highlights, the campaign's context, and points worth confirming before purchase.
Gucci has released the latest chapter of its Beauty and the Bag campaign, this time featuring the brand-new Jetset GG Marmont. Supermodel Vittoria Ceretti takes the lead role, with photography duo Mert and Marcus behind the camera, rendering the entire set in an all-white tone.
Key Facts
Supermodel Vittoria Ceretti stars in the new Jetset GG Marmont campaign
Photography duo Mert and Marcus shot the campaign, using an all-white palette throughout the styling and bag
Continues the signature Double G hardware of the GG Marmont line, drawn from the brand's 1970s archives
Combines with another of the brand's iconic elements, the Web stripe, woven into the soft bag structure
Part of the latest chapter in the Beauty and the Bag series, previously featuring Kate Moss, Emily Ratajkowski, and NINGNING, each interpreting a different bag
Details of the Jetset GG Marmont bag's white body, Double G hardware, and chain strap.
A Silhouette Narrative Through an All-White Lens
This campaign was shot by photography duo Mert and Marcus, with the entire set rendered in an all-white tone throughout the styling and the bag itself. By deliberately minimizing environmental and color distractions, the viewer's attention is drawn directly to the silhouette, materials, and metal details of the Jetset GG Marmont. This approach allows the bag to become more than a supporting prop—it emerges as the visual focal point of the composition.
Vittoria Ceretti's performance continues the narrative logic that has run through the Beauty and the Bag series from the start—one that has always focused on the emotional connection between a person and their bag, rather than simply showcasing the product itself. Through the interplay between the figure and the bag against the white backdrop, the campaign seeks to convey a gradual process of familiarity and integration into daily life, rather than a one-off visual spectacle.
The Interplay of Double G and Web Stripe
The Jetset GG Marmont carries forward the signature element that has defined the GG Marmont line since its debut—the Double G hardware. This design draws from the brand's 1970s archives and echoes the initials of founder Guccio Gucci's name, having long stood as one of the most recognizable visual symbols of the GG Marmont series.
What's new in this design lies in the combination of the Double G hardware with another of the brand's classic signatures, the Web stripe, with the two elements woven together across the soft bag structure. For those already familiar with GG Marmont, this pairing adds a new layer of visual vocabulary to the existing silhouette, allowing two previously distinct brand codes to enter into a new dialogue on a single bag body.
The Context of the Beauty and the Bag Series
The Beauty and the Bag campaign series did not begin with the Jetset GG Marmont—several figures have previously interpreted different bags within it: the series first opened with Kate Moss and the Borsetto bag, followed by Emily Ratajkowski interpreting the Giglio bag, and later focused on the interaction between the brand's global brand ambassador and aespa member NINGNING and the Paparazzo bag.
When viewing a campaign, it's worth separating 'being drawn to the bag' from 'whether it suits your daily life.' Start by observing the proportions between the Double G, the Web stripe, and the bag body, then confirm the opening, strap, and interior layout with a boutique. A styled look in a campaign can offer inspiration for pairing, but actual use should still come back to the items you typically carry and how you move through your day.
Frequently Asked Questions
What kind of design is the Jetset GG Marmont?
It is a fresh interpretation of the GG Marmont line, continuing the series' signature Double G hardware while incorporating another of the brand's iconic elements, the Web stripe. The two are woven together across the soft bag structure, injecting new visual character into an otherwise familiar silhouette.
Who stars in this campaign and who shot it?
Supermodel Vittoria Ceretti stars in the Jetset GG Marmont campaign, with photography duo Mert and Marcus behind the lens. The entire set is rendered in an all-white tone throughout the styling and the bag, highlighting the silhouette, materials, and metal details of the bag.
What styles, prices, or sizes are currently available for the Jetset GG Marmont?
This article focuses on the campaign and design itself, and does not list Taiwan retail prices, bag dimensions, or stock availability. Those interested in purchasing can confirm the styles, materials, and strap configurations of the Jetset GG Marmont directly with official Gucci channels, then compare whether it suits their storage needs.
