What to know | After Hong Kong's Online Travel Expo Wraps Up: Wine & Dine Festival and Halloween Events Take Over Late October
The key details: The online travel expo jointly held by the Hong Kong Tourism Board and six Taiwanese travel agencies ended on October 8, but the Hong Kong Wine & Dine Festival at Central Harbourfront, Halloween events at Disneyland and Ocean Park, and the Old Town Central street experience are still underway or about to begin.
The Hong Kong Tourism Board previously partnered with six Taiwanese travel agencies—ezTravel, SETOUR, Lion Travel, Colatour, Taiyuan Travel, and EZFly—to hold the 10-day "Hong Kong Online Travel Expo" from September 29 to October 8, which has now concluded. The expo was organized around four themes—"Budget-Friendly," "Tipsy Getaway," "Top-Tier Luxury," and "Great Value Deals"—offering 3-day, 2-night independent travel packages starting at NT$10,999 including tax. These promotional packages were limited-time offers during the expo period, and travelers interested in planning a trip to Hong Kong should check with travel agencies whether similar packages are still available.
The Hong Kong Online Travel Expo was jointly organized by the Hong Kong Tourism Board and six Taiwanese travel agencies, concluding on October 8. Image: 香港旅遊局
What's New at the Hong Kong Wine & Dine Festival?
The annual culinary event "Hong Kong Wine & Dine Festival" will be held at the Central Harbourfront Event Space from October 29 to November 1, featuring over 300 booths, making it a major dining event immediately following the close of the online expo. This year's festival introduces new offerings including sparkling tea, low-alcohol craft beer, and creative cocktails, giving travelers who aren't primarily interested in spirits more options. The "Premium Wine & Spirits Zone" will feature over 20 wine and spirits merchants and host masterclasses, ideal for participants wanting to deepen their knowledge of wine or spirits.
The Hong Kong Wine & Dine Festival will be held at the Central Harbourfront Event Space, featuring over 300 booths. Image: 香港旅遊局
The "Taste of the World" pavilion will showcase chefs including Edward Lee, French chef Thierry Marx, Chan Chi-ping, Yeung Yim-bun, and Lau Yiu-fai, presenting cross-regional culinary techniques. The event will also connect with over 100 restaurants across Hong Kong offering limited-time local dishes and street food, allowing participants to extend their culinary experience beyond the Central venue to other restaurants around the city.
The Taste of the World pavilion brings together international and local chefs showcasing cross-regional culinary techniques. Image: 香港旅遊局
What Venue Events Are Happening During Halloween in Hong Kong?
Hong Kong's Halloween celebrations extend throughout October, with warm-up Cosplay parties scheduled for October 17 and 24—the first already concluded, with the next taking place this coming weekend. On Halloween night, October 31, large-scale costume gatherings will take place across multiple landmark districts, with Lan Kwai Fong remaining one of the core areas that traditionally draws crowds. Hong Kong Disneyland is hosting "Disney Halloween Time" from September 18 to November 1, while Ocean Park Hong Kong is running its "Halloween Bash" from September 5 to November 1, featuring for the first time a collaboration with Jackson Wang's original IP "Under the Castle," adding a locally-connected celebrity element to the park's programming.
Hong Kong's Halloween celebrations extend throughout October, with large-scale costume gatherings held across multiple landmark districts on Halloween night. Image: 香港旅遊局
How Do the Central District and Tram Experience Fit Into an Itinerary?
The "Old Town Central" initiative guides travelers to explore the Central district, having previously offered a promotion where spending HK$200 or more at designated shops earned a limited-edition street sign magnet. Participants should confirm current rules and remaining availability before joining, as this type of spending-for-souvenir incentive provides a good reason to wander the area, pairing well with the Wine & Dine Festival or Halloween events for a half-day to full-day walking itinerary in Central.
The Old Town Central initiative encourages travelers to visit designated shops in the Central district and redeem limited-edition souvenirs. Image: 香港旅遊局
Klook has partnered with Hong Kong Tramways to launch the "Ding Ding Food Tour," priced at HK$399, offering a one-hour tram experience paired with 7 local snack items, transforming the tram itself into a mobile snacking experience that complements the walking exploration of Central's streets with a different pace.
The Ding Ding Food Tour combines a one-hour tram ride with a selection of local snacks. Image: 香港旅遊局
Overall, while the online travel expo promotions jointly organized with Taiwanese travel agencies ended with the October 8 deadline, Hong Kong continues to offer a timeline of events from late October into early November, including the Wine & Dine Festival, theme park Halloween events, and street district experiences—useful reference points for planning a short city getaway.