British fragrance brand JO Malone London has launched a Taiwan-exclusive version of its Christmas countdown calendar, according to a report by Liberty Times Net's financial section. The box design differs from overseas editions, and the contents were reselected to match local consumer preferences, with the brand stating the Taiwan team actively requested this exclusive version from headquarters.
The Taiwan-exclusive calendar includes 25 items spanning classic perfumes, body care and home fragrance products. The brand noted that given local consumers' preference for home fragrance, it selected three candles—Lime Basil & Mandarin, English Pear & Freesia, and Peony & Blush Suede—a lineup entirely different from the Gingerbread, Pine & Eucalyptus, and Cypress & Grapevine candles listed on the brand's US website. The final-day item also differs: the overseas version features a 30ml Clementine & Honey perfume, while the Taiwan version includes the newly launched 30ml Vanilla & Whisky perfume.
For consumers, the significance of the Taiwan-exclusive calendar lies in its selection logic—the notably higher proportion of home fragrance items reflects local market acceptance of candle products. As for the brand's claim that this is its 'highest-value version globally,' that is the company's own assessment; shoppers are advised to check the actual combination and pricing announced in stores before deciding whether it suits their gifting or personal needs.
