What to know | Lawson’s Halloween Desserts: A Blue Eye, Purple Sweet Potato and Pumpkin Layers
The key details: Five Uchi Café desserts are scheduled for October 23, priced at ¥254–405 in Japan. Four items exclude Okinawa; availability varies by store.
Uchi Café in Lawson, Japan is scheduled to launch Halloween desserts on October 23, 2026, consisting of five products with blue eyes, black waffles, purple sweet potatoes, pumpkins and other elements. Prices range from 254 to 405 yen. The theme not only comes from the shape, but also through the layered arrangement of crust, mousse, cream and pudding, giving convenience store desserts a clear seasonal color.
Blue eyes, hidden above the cheesecake
Lawson Eye Rare Cheese, priced at 405 yen in Japan, is based on a crisp base and no-bake cheese layer, and then uses milk mousse and jelly to present blue eyes. The color blue also echoes Lawson’s brand vision, allowing the Halloween theme to not only rely on pumpkins or black cats, but also be linked to the identity of the convenience store itself.
Lawson blue-eyed no-bake cheese dessert hint.
From the perspective of product design, the round eyes allow the eyes to focus on the upper layer first, and then look down to see the structures of different tastes. When actually eating, if you want to compare the layers, you can pay attention to how the upper layer and the bottom are combined; the photos show the product arrangement and cannot be directly regarded as the shape of each product is exactly the same.
Black waffles and purple potato tarts, using different coating methods
Purple sweet potato black waffles, priced at 270 yen in Japan, are made with black cocoa powder, filled with custard cream and purple sweet potato cream, and topped with black cocoa biscuits and candied sweet potato strips. The outer layer covers the inner filling, allowing the black and purple to form the difference before and after cutting.
Lawson's purple sweet potato and black waffle gesture.
The Purple Sweet Potato Pumpkin Tart is 297 yen. The black almond filling containing bamboo charcoal is placed on the tart shell, and then pumpkin, custard cream and purple sweet potato cream are arranged. Both use black and purple colors, but the structures of waffles and tarts are different; if you like crust-filled or crispy tart bottoms, you can choose based on this difference.
Lawson's purple sweet potato and pumpkin tart gesture.
Pumpkin Swiss roll and sundae, orange becomes another protagonist
The Pumpkin Swiss Roll is priced at 254 yen in Japan, with a pumpkin cake body paired with whipped cream and pumpkin cream; the Pumpkin Sundae is 397 yen, with sponge cake, caramel jelly, fresh cream and pumpkin cream layered on top from the pumpkin pudding to form a cup-like layer.
Lawson pumpkin sundae gesture.
When choosing desserts, you don’t have to just rank them by visual appeal. You can also start by thinking about whether you would like a cake, cheese, tart crust, or pudding base. The five Halloween colors echo each other, but the actual composition has its own direction. The same theme does not mean the content and taste are the same.
What products are not sold in Okinawa?
According to the released information, blue-eyed cheese, purple potato black waffle, purple potato pumpkin tart and pumpkin sundae are not sold in Okinawa; other stores may not have all the items, and the delivery time will affect the shelves on the same day. October 23rd is the scheduled launch day, and there is no guarantee that every store will have shelves stocked at the same time.
Japanese pricing and channels cannot be directly applied to Taiwan. If you are planning a trip to Japan, you can confirm the actual products in the store and the refrigerated storage conditions, and check the ingredients and expiry date according to the outer box label. This new set of products is suitable for observing how convenience stores use color and hierarchy, without treating each item as a shopping list that must be completed.
