"They don't know how to dress a salad, let alone know how young people dress." That's how Liam Gallagher described the people who took Pretty Green away from him. The language is crude, but the image is unmistakably sharp — someone who can't even dress a salad trying to teach young people how to dress. It's classic Gallagher-style shade, blunt and just absurd enough to land.
It started on August 15th, when an X user asked Liam Gallagher why he sold Pretty Green. His reply: "I didn't sell it, it was stolen off me by vultures who don't know how to dress a salad let alone youth." He didn't name who exactly these "vultures" were.
Pretty Green is the menswear brand Liam Gallagher founded back in 2009, named after The Jam's 1980 song of the same title. The brand later took a hit when House of Fraser collapsed in 2018, leading Pretty Green into administration in 2019, with administrators overseeing a sale that ultimately went to JD Sports. According to The Guardian, the brand was later scooped up in 2022 by Mike Ashley's Frasers Group as part of a £47.5 million deal for a batch of fashion brands.
This isn't the first time Gallagher has publicly distanced himself from Pretty Green. Back on May 21st last year, replying to a fan who asked if he was still involved with the brand, he wrote: "Not been involved for years, the fellas that ran it thought they knew it all, treated me like shit, had to get away before I ended up in bother." Again, no names were named — just a line dropped and left at that.






