King Car's Mr. Brown has launched a new bottled Gesha coffee product this autumn called "Mr. Brown Gesha Black Coffee," using Ethiopian Gesha coffee beans to bring a specialty bean variety—more commonly found in pour-over coffee shops—onto convenience store shelves. The product features a medium-light roast, with packaging in a black and dark green two-tone design, featuring the GESHA BLACK lettering and a coffee tree motif, priced at NT$45, available at convenience stores, hypermarkets, and King Car's online shop, offering consumers another way to encounter specialty bean varieties in their daily routine.
Key Facts at a Glance
- Ready-to-drink bottled Gesha black coffee, described by the brand as using 100% Ethiopian Gesha coffee beans
- Medium-light roast, with official flavor descriptions using terms like jasmine, bergamot, and honey-scented black tea
- Packaging in black and dark green tones, with GESHA BLACK lettering and a coffee tree motif printed on the bottle
- Official price is NT$45, with limited-time promotions available during the launch period
- Available at 7-ELEVEN, FamilyMart, Hi-Life, King Car's online shop, and hypermarket channels
A Specialty Bean Variety Enters the Ready-to-Drink Shelf
The Gesha bean variety is typically found in specialty coffee shops that require pour-over equipment and professional brewing skills. With this launch, King Car's Mr. Brown has made it into a ready-to-drink bottled product, making a bean variety that once had a certain barrier to entry more accessible through convenience stores and hypermarket channels in daily life.
The product uses a medium-light roast, a roasting range generally used to preserve the more pronounced aromatic characteristics of the green coffee beans themselves, rather than moving toward the heavier bitterness of a dark roast, echoing the brand's design direction of wanting to present the terroir characteristics of the Gesha bean variety.
Flavor Language Echoed in the Packaging Design
The terms jasmine, bergamot, honey-scented black tea, and brown sugar mentioned in the official description are sensory language used to describe the coffee's aroma and finish, and do not mean that the beverage contains added floral or fruit ingredients. The actual ingredients should still be based on the packaging label.
