What to know | Onitsuka Tiger opens in Gangnam: a black concept space for footwear, clothes and bags

Onitsuka Tiger opens a new store in Gangnam, Seoul, presenting shoes, clothing, bags and accessories in a two-story space. The main concept of the first floor is black, extending the brand's familiar sneaker image to materials, production and complete styling. For those who are planning to visit Seoul, it is worth seeing not only which pairs of shoes are in stock, but also how different products are put into the same space.

Cover image: Onitsuka Tiger

Black becomes the background, and material differences come to the forefront

The first floor uses a more concentrated black vocabulary to present series such as NIPPON MADE and ITALIAN MADE. When the color of the space converges, the leather surface, stitching, contours and metal details will be viewed in different ways; the same dark-colored items may also be different through gloss and structure.

In this kind of space, you can first look at the whole space from a distance, and then go back to the individual items to take a closer look. You don’t have to look for shoes only by color at the beginning. The photos show the design direction. The actual lighting, circulation routes and product supply are still subject to the situation in the store. The public images cannot be equated with every angle of the scene.

NIPPON MADE and ITALIAN MADE, each has clues about its production background

NIPPON MADE emphasizes Japanese production and details, while ITALIAN MADE combines Italian production technology. The two names provide an entry point for further understanding of the product. You still need to look at the materials, styles and labels of each product. You cannot just rely on the series name to infer that each product has the same process.

When choosing, you can first compare the shoe last, upper and stitching position, and then see if it matches your normal clothing. The production location and design direction have reference value, but the fit still needs to be tested through actual fitting. Brand stories cannot replace the feeling of the feet and daily use.

Bags and clothing, so shoes no longer appear alone

The store also covers 2026 autumn and winter catwalk bags, Heritage bags and other clothing accessories, allowing the viewing to extend from a pair of shoes to the overall proportion. The volume of the bag, the length of the jacket and the silhouette of the lower body will change the weight of the same pair of shoes in the look, so you don't necessarily have to start with new shoes every time.

If you already have Onitsuka Tiger shoes, you can first observe how they are matched in the store, and then decide whether what you really need is clothes, bags, or a new way to wear them. Comparing your existing wardrobe will make it easier to judge which elements will last long-term than just pursuing a full set of the same brand.

Address and business hours, please confirm before arranging Gangnam trip

The public store address is the first and second floors of No. 463 Gangnam-daero, Seocho-gu, Seoul. The Korean address is 서울 서초구 강남대로 463. The business hours are 11:00 to 21:00. When looking up a map, you can directly use the complete Korean address to avoid walking to different stores using just the word "Gangnam".

If you have a specific size, series or accessory target, you can confirm the supply and business arrangements with the store before departure. The new store opening information does not mean that all styles will arrive in each market at the same time. Overseas shopping should also confirm the price, payment and return conditions separately.

The new store in Gangnam extends Onitsuka Tiger’s viewing direction from shoes to the complete clothing world. By first looking at how materials are arranged in the space, and then returning to the silhouettes and uses that you would wear, you can turn a store visit into a more specific brand understanding.