#SHISEIDO

Serum Content Hits 95%: How to Choose from 12 Fall/Winter 2026 Serum Foundations

From Guerlain to SUQQU, new fall/winter 2026 foundations are all touting their skincare ingredient percentages—and MAKE UP FOR EVER's latest even claims 95%. Vogue Japan compares the fit and longevity of 12 liquid, cream, cushion, and powder foundations.

Beauty

SHISEIDO Crosses Over with "Beauty Essence Perfume," Sunshower-Inspired Scent Launches in Japan First This September

Born from Shiseido Group's holistic research, the new skincare fragrance "Scent Care Skin Mist" draws inspiration from sunshowers and contains around 85% skincare ingredients. It debuts in Japan on September 1, with the 30ml bottle priced at ¥13,200.