There's no product close-up in sight—just JENNIE dancing solo against a black backdrop. She's wearing a monochrome track jacket, high-waisted fitted shorts, and a pair of heelless, open-toe dance socks. This is the teaser visual for "adidas Originals by JENNIE," and while the message is minimal, it marks a clear shift in role.
JENNIE has previously appeared as the face of multiple global adidas campaigns, including the 2026 spring campaign and a collab project with Edison Chen's CLOT. What's different this time is that the brand has put her name directly in the sub-line's title—signaling her shift from ambassador to co-designer. This marks her first design-driven collaboration with adidas Originals.
