New beauty brand Ahyun draws on its founder's Chinese and Korean heritage, launching in 2024 with the Matcha Vanilla Glossy Lip Syrup as its debut product, entering the acne-friendly market.
It's worth noting when a beauty brand billed as "acne-safe" chooses a lip gloss as its introduction—the entry point itself says something.
According to Fashionista, the direction of new beauty brand Ahyun stems from its founder's Chinese and Korean heritage, with this dual cultural background woven into the brand's origin story. The brand's debut product, launched in 2024, is a lip gloss called the Matcha Vanilla Glossy Lip Syrup.
For a brand centered on "acne-friendly" claims, lip products are a relatively safe starting point—compared to foundation or cleansers, lip gloss is less likely to raise concerns about clogged pores. This lets Ahyun make its first impression with a single product whose scent and name are both appealing.
For now, that's all the publicly available information—the brand has yet to disclose pricing, retail channels, or plans for future products.
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