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That Pikachu Sighting at Apple Wasn't Random — Beats Just Confirmed a Pill Speaker Collab

A new silhouette teaser from Beats seals the deal: Pikachu is getting its own Pill speaker. The move lines up with August rumors sparked by a Pikachu appearance at Apple's campus, though launch timing and price remain under wraps.

Ya-Wen Chang, Arts & Culture Editor
That Pikachu Sighting at Apple Wasn't Random — Beats Just Confirmed a Pill Speaker Collab

A bolt of yellow lightning cuts across a silhouette, shaped like that unmistakable capsule—the short teaser Beats by Dre posted on its social account doesn't show a single full product shot, yet it's enough for followers to immediately recognize the outline. The caption reads just one line: "Time to catch something new." No name, no date, but the message is clear: the Pikachu edition Beats Pill is officially happening.

The speculation has actually been brewing for two months. Back in August, at Apple's hardware event, Pikachu made an appearance on the Apple campus, photographed with CEO Tim Cook and SVP of Hardware Engineering John Ternus. At the time, it was officially framed as just a mascot visit, but fan communities were already buzzing about whether it hinted at a product collaboration. Things escalated further when a Facebook user posted a screenshot of a shopping cart showing a Beats Pill box printed with Pikachu graphics, pushing the rumor into the spotlight.

Now, with a single silhouette teaser, Beats has essentially put an official stamp of confirmation on the rumor—though the answer comes with restraint, revealing no launch timeline and no mention of pricing.

What's known for sure is the Beats Pill's own backstory. The Bluetooth speaker made its comeback in the lineup in 2024, with the standard version currently priced at $150. Whether the Pikachu collab will carry the same price tag, or come with special packaging and colorways, Beats hasn't offered further details.

From the campus visit photos, to the leaked packaging spotted in a shopping cart, to the official silhouette teaser itself—the way this collab has been revealed is arguably more dramatic than the product details themselves. What's left now is waiting to see when Beats decides to let everyone see what's hiding behind that lightning bolt, in full.

Tags#Beats#Beats Pill#Pokémon#Apple#聯名合作#科技

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