Who Champion places at the very front of its lineup already says everything. For the "True Champion" FW26 global campaign, the brand tapped BTS member V as the face — not an athlete draped in medals leading the charge. That ordering alone is the brand stating outright what this season's story is really about.
Champion officially confirmed its global partnership with V, positioning him as the core face of the campaign. The entire "True Champion" initiative centers on creators, athletes, and artists who challenge convention through original perspective — and V joins as a singer and songwriter, representing the music and style angle rather than athletic achievement.
