A wingtip-collar shirt—the kind that belongs at a black-tie dinner—has been slipped into COS's fall office wardrobe. French cuffs pressed with sharp creases, a crisp white collar cut down to a small, evening-wear point, yet paired with trousers and a knit jacket for a day at the office. It's the standout piece in COS's Fall 2026 campaign, and it sums up the season's whole attitude: within rigorous tailoring, there's always a little room left for small transgressions.
The campaign dropped this Tuesday, shot on location in New York City by photographer Mark Kean, with styling by Jane How. Leading the cast are COS global ambassador and South Korean actress Park Gyuyoung and South Sudanese-Canadian supermodel Awar Odhiang, joined by Jacqui Hooper, Leon Dame, and Malick Bodian—all familiar faces from COS's past shows and campaigns—alongside models Noor Khan, Alaina Rae, Yun Seo Woo, Lucien Le Nev, Jesse Rinderknecht, and Hoyong Kim. The lineup spans Asia, Africa, and Europe, but the imagery stays locked into a unified palette of black and white with pops of purple.
Material is the season's key vocabulary: cashmere, wool, leather, and suede cycle through the lineup, all leaning cool and structured. COS describes it as follows: "Traditional patterns emerge in the form of fine pinstripes, while delicate floral embroidery injects a touch of soft femininity"—the formality of pinstripes and the softness of embroidered detail become the two poles the season pulls between.
