Swedish CRAFT Opens at Xinyi A11: One More Nordic Option for Your Sports Wardrobe

CRAFT SPORTSWEAR from Sweden has opened on the 5th floor of Shin Kong Mitsukoshi Xinyi A11, bringing road running, trail, and all-terrain running shoes, as well as cycling apparel. For those who want to compare shoe styles and clothing cuts in person, there's now another Taipei location to visit.

Founded in 1977, the brand originally focused on sweat-wicking and body temperature management during exercise, later expanding into footwear for different terrains. Its product lines remind us that sportswear that looks similar on the surface often serves different activity contexts.

When choosing shoes, bring the sports socks you usually wear to try them on, paying attention to toe space, heel support, and how they feel when walking, then narrow down based on the surfaces you typically run on. Nordic color schemes can be a starting point for your outfit, but what truly belongs in your wardrobe are styles that suit your own way of being active.

Photo: CRAFT SPORTSWEAR