For a game's 25th birthday, you might expect an art book or a concert. Instead, Square Enix teamed up with Japanese department store giant Daimaru Matsuzakaya to slap its characters on varsity jackets — the route chosen for celebrating Final Fantasy X this time around. It gives the collaboration more of a "mall run" feel than the usual collector's-shelf logic of gaming merch.
The lineup covers wardrobe staples like varsity jackets, graphic tees, hoodies and light jackets, with designs drawn from the likenesses of Tidus, Yuna, Auron, Kimahri and other characters. The accessories side includes collab bags, hats, backpacks and collectible keychains — built more for wearing out than for sitting on a shelf.













