gelato pique has announced HAPPY BOX 2027 in three five-piece versions: women’s A, women’s B and men’s. Lottery applications are planned for November 2–5 through the MASH STORE app and USAGI ONLINE in Japan. The brand’s own online shop and physical stores will not sell the boxes, so they are not items to assume you can collect during a store visit.
Applications run from noon November 2 to 11:59 p.m. November 5 in Japan, equivalent to 11 a.m. November 2 to 10:59 p.m. November 5 in Taiwan. This is a lottery rather than first-come purchasing, and submitting an entry does not establish a win. Separate the application, results and delivery dates when planning for a box labelled 2027.
Five pieces each, with different sets and prices
Women’s A costs JPY13,200 including tax and includes a fluffy-knit set and smooth jersey items among its five pieces. Women’s B costs JPY15,400, also for five pieces, with fluffy knitwear and a jersey set among the contents. Both are women’s Free size. An equal item count does not establish identical cuts or combinations, so check the version before choosing.
Official women’s B packaging visual labelled LADIES SIZE B in blue
The men’s GELATO PIQUE HOMME box costs JPY15,400 including tax and contains five pieces, including a fluffy-knit set and jersey items. Its Free size corresponds approximately to the brand’s usual men’s M. Released images show bear-patterned boxes labelled A, B and HOMME rather than every garment detail. Pink or blue package lettering does not establish the colour of every item inside.
Official men’s HOMME packaging visual with white bear motifs on the box
Read the rules for the channel you actually use
MASH STORE entry requires MA CARD membership and login, with one application per person for each box type. Duplicate applications for the same item or multiple accounts used by one person may be invalid. The lottery is not ordered by entry time: if connections are busy, try again within the application period rather than repeatedly submitting. Read USAGI ONLINE’s own rules separately.
For MASH STORE, the completion email acknowledges an application, not a winning result. Payment uses a credit card, with the product amount authorised at entry. Confirm the address before submitting because customer-requested cancellation or delivery-detail changes are not accepted afterwards. Standard domestic Japanese postage is JPY320 including tax per order, waived for Platinum and Diamond members; that is not an overseas-shipping promise.
Results in November, delivery starting in 2027
MASH STORE plans to email both successful and unsuccessful applicants after 6 p.m. Japan time on November 18, or 5 p.m. in Taiwan. Winners also receive an app notification. Deliveries are scheduled to begin sequentially from January 1, 2027, rather than guaranteeing that every winner receives a box on New Year’s Day. Allow time for receipt and any onward delivery if considering a gift.
Official HAPPY BOX 2027 lottery graphic stating November 2 at noon to November 5 at 11:59 p.m. Japan time
Before choosing, consider whether you need warmer matching pieces or lighter homewear layers, then compare size and budget. Joining a Japanese lottery from elsewhere also requires checking membership, payment and delivery-address eligibility. International purchasing eligibility is not confirmed here. Official pages and confirmation emails provide a clearer order record than guessing contents from resale posts.
Questions and answers
When and where can readers in Taiwan apply?
November 2 at 11 a.m. through November 5 at 10:59 p.m. Taiwan time, via MASH STORE or USAGI ONLINE. The brand’s own online shop and physical stores will not sell them.
What are the prices and item counts?
Each has five pieces. Women’s A is JPY13,200 including tax; women’s B and men’s are JPY15,400 each. Women’s sizes are Free; men’s Free is approximately usual men’s M.
Does entry mean a win, and when does delivery start?
No. MASH STORE results are planned after 6 p.m. Japan time on November 18; delivery begins sequentially from January 1, 2027. Check the other channel’s conditions separately.
