ÉTAT HER
Living

IKEA Turns Its Chinese Name Into a "Peace Charm" With Ghost Festival Cake Pun

With Ghost Festival approaching, IKEA Taiwan drops a limited-edition "Home Blessing Charm Cake" that plays on the Chinese pun between "IKEA" (宜家) and "peace charm" (平安符), complete with a hidden puppy and a "prosperity" house on the bottom layer.

Man-Yu Lee, Style & Shopping Editor
IKEA Turns Its Chinese Name Into a "Peace Charm" With Ghost Festival Cake Pun

Every year, Ghost Festival offerings look pretty much the same — cookies, drinks, canned goods lined up in a row. This time, IKEA decided to join in, and it went straight for the obvious move: turning its own Chinese name, "宜家" (IKEA), into a pun and baking it into a "Home Blessing Charm Cake."

The concept is simple — the cake is designed to look like a traditional peace charm. The top is printed with "IKEA" (宜家) and "Home Blessing" (宅平安), stacking the brand name directly on top of a classic Ghost Festival wish. That wordplay is really the entire gag — and the main draw. Hidden underneath is a small scene: a puppy lying on top of a house marked with the character "旺" (prosperity), visually spelling out the idea of "household peace and prosperity."

This cake is exclusive to Taiwan — meaning it's not part of a global IKEA campaign, but a festival product made specifically for the local market. Instead of chasing a brand-new flavor, IKEA leaned into its own name this time, fusing "IKEA" with "peace" — essentially folding brand identity straight into a folk tradition.

No pricing or availability details have been announced yet. Interested shoppers should keep an eye on IKEA Taiwan stores or official channels for updates.

Tags#IKEA#中元節#限定商品#甜點

Related

We Slept a Full Night in the Pebble Flow Electric RV—Here's What It's Like to Park 6,000 Pounds Using Just an iPad
Living

We Slept a Full Night in the Pebble Flow Electric RV—Here's What It's Like to Park 6,000 Pounds Using Just an iPad

After spending an entire night living inside it, our reporter put the auto-hitch system, electrochromic glass, and 45kWh battery to the test, asking whether this $159,000 electric trailer truly delivers on the futuristic promise it made at CES.

Anthony Boyle Transforms Into Sam Bankman-Fried as Netflix Teases "The Altruists"
Living

Anthony Boyle Transforms Into Sam Bankman-Fried as Netflix Teases "The Altruists"

The streaming giant's new 8-episode series reconstructs the FTX implosion, tracing the bond between Sam Bankman-Fried and Caroline Ellison that unraveled alongside the crypto empire. Streaming begins November 19.

TikTok Ads Shut Out Entirely by Meta — Beneath the "Routine Business" Label Lies a Fight Over Child Safety
Living

TikTok Ads Shut Out Entirely by Meta — Beneath the "Routine Business" Label Lies a Fight Over Child Safety

Meta has barred ByteDance, TikTok's parent company, from running ads in seven countries, framing the move as "normal business behavior" since companies aren't obligated to promote rivals — a decision arriving just after Meta itself shelled out $1.8 billion to settle a child safety lawsuit.

New Anthropic Policy Bars "Prolonged, Gratuitous Abuse" of AI Models, With Election Rules Also Tightened
Living

New Anthropic Policy Bars "Prolonged, Gratuitous Abuse" of AI Models, With Election Rules Also Tightened

In its annual usage policy update, Anthropic introduced a clause prohibiting users from inflicting "prolonged and gratuitous" abuse on Claude and other models, while election-related rules were also tightened—sparking renewed debate over whether AI should be regarded as a sentient subject.

A "Paper-Like" Screen Built with Corning Etching Tech Debuts on Amazon's 12-Inch Alexa+ Pro Tablet
Living

A "Paper-Like" Screen Built with Corning Etching Tech Debuts on Amazon's 12-Inch Alexa+ Pro Tablet

The flagship 12 Pro showcases a Nanomatte etched display co-developed with Corning, as Amazon rolls out three new Alexa+ tablets—12-inch, 11-inch, and 8-inch models. Pricing starts at $230, with availability in the US, Canada, and Mexico beginning October 14.

Microsoft Puts Agentic AI at the Heart of Windows Search as Jensen Huang Looks On and Davuluri Takes the Stage
Living

Microsoft Puts Agentic AI at the Heart of Windows Search as Jensen Huang Looks On and Davuluri Takes the Stage

At a San Francisco event on October 7, Satya Nadella and Pavan Davuluri unveiled Microsoft's Windows and Surface plans while Jensen Huang watched from the audience. The centerpiece is a deeper integration of Copilot into the search bar and local files, set to arrive this fall.