ÉTAT HER

What to know | ITAMAE ZONZEN’s Autumn Menu: Wagyu Lunch from NT$1,680

The key details: Itamae Zonzen launches its autumn set menus, with lunch at NT$1,680 and dinner at NT$2,880 and NT$3,480, all plus 10% service fee. From the raw beef jewel box to rice-smoked wagyu to sansho angel hair pasta, here's how lunch and dinner differ, plus reservation details for both Taipei locations.

What to know | ITAMAE ZONZEN’s Autumn Menu: Wagyu Lunch from NT$1,680

ITAMAE ZONZEN has launched a brand-new autumn menu at its two Taipei locations — BELLAVITA and Shin Kong Mitsukoshi Diamond Towers — connecting wagyu yakiniku with appetizers, steamed dishes, seafood, and staple foods. The lunch set is priced at NT$1,680 per person, while dinner offers two options at NT$2,880 and NT$3,480, all plus a 10% service fee. This menu focuses on cuts, seasoning, and serving sequence, extending the meal's variety from grilled meat to a full itamae-style dining experience.

Itamae Zonzen displays wagyu, sea urchin, octopus, and vegetable ingredients
Wagyu and seafood together form the ingredient direction of the autumn menu; pictured is the brand's ingredient display. Image: Itamae Zonzen

How Much for Lunch and Dinner? A Look at the Three Set Menu Budgets

The NT$1,680 lunch set comes to NT$1,848 with service fee included; the NT$2,880 dinner set comes to NT$3,168; and the NT$3,480 Chef's Selection comes to NT$3,828. These figures include the set price plus 10% service fee; additional à la carte items are charged separately. Lunch pairs different wagyu cuts with seafood, curry rice, and dessert, while the NT$2,880 dinner option continues the sequence from appetizers, meat, and steamed dishes to staples. The NT$3,480 Chef's Selection further incorporates raw beef, rice-smoking, and sansho pepper flavor combinations.

What's on the Lunch Set? From Lean Cuts to Marbled Beef to Beef Tongue Curry Rice

Lunch begins with appetizers including "charcoal-flavored fermented tofu with napa cabbage," okra, and mozuku seaweed, followed by "chicken neck meat with fruit vinegar." The meat course features Japanese wagyu lean cut with salted kelp, Japanese wagyu marbled cut with yuzu pepper, and Australian wagyu skirt steak. Each of the three cuts comes with a different seasoning, allowing diners to compare cuts and pairings rather than using the same dipping sauce throughout.

Lunch also includes "Wagyu Chawanmushi" (savory steamed egg custard) and "tender-braised octopus," with beef tongue curry rice as the staple dish. The meal concludes with a dessert combining buckwheat crisps, soy sauce, and crème brûlée, along with yuzu hojicha tea. For those wanting to experience itamae-style dining at lunch, the set already covers steamed dishes, seafood, and rice beyond just grilled meat.

Itamae Zonzen's Wagyu Chawanmushi, steamed egg custard paired with wagyu
"Wagyu Chawanmushi" pairs steamed egg custard with wagyu, interspersed among the meat courses. Image: Itamae Zonzen
Tender-braised octopus paired with shiso and pink pickled vegetables
"Tender-braised octopus" is paired with shiso and tangy pickles, featured in both the lunch and Chef's Selection menus. Image: Itamae Zonzen

NT$3,480 Chef's Selection: Raw Beef, Rice-Smoking, and Fermented Chili

The dinner Chef's Selection opens with the "raw beef jewel box," followed by Japanese wagyu with diced vinegared ginger and onion, Australian wagyu thick-cut tongue, and "Rice-Smoked Wagyu Steak." These dishes establish variety in wagyu preparation through raw, thick-cut, and smoked techniques; availability of the raw beef dish and dietary accommodations can be confirmed with the restaurant when making a reservation.

Diced wagyu and green garnishes in the raw beef jewel box
The "raw beef jewel box" is the opening dish of the dinner Chef's Selection. Image: Itamae Zonzen
Cross-section of rice-smoked wagyu steak with side dishes
"Rice-Smoked Wagyu Steak" combines wagyu with the aroma of rice-smoking. Image: Itamae Zonzen

The menu then transitions with chilled fresh scallops and tender-braised octopus, followed by "Japanese Wagyu Lean Cut, Tomato, Fermented Chili," adding tangy and spicy elements. The staple dish, "Diced Wagyu, Arima Sansho, Angel Hair Pasta," brings seared wagyu and sansho pepper into a pasta dish, before concluding with simmered bamboo shoots, beef broth, and dessert. Compared to lunch's conclusion with curry rice, the Chef's Selection places greater emphasis on the interplay of smoking, fermented seasonings, and seafood.

Diced wagyu paired with angel hair pasta and chopped scallions
"Diced Wagyu, Arima Sansho, Angel Hair Pasta" extends wagyu into the pasta course. Image: Itamae Zonzen

Where Are the Two Taipei Locations? Choosing Between Counter Seating and Private Rooms

The BELLAVITA location is at B2, No. 28, Songren Road, Xinyi District, Taipei City, tel. 02-8780-9911, featuring a U-shaped counter and private rooms. The Shin Kong Mitsukoshi Diamond Towers location is on the 3rd floor of Tower 2, No. 282, Section 3, Zhongxiao East Road, Da'an District, Taipei City, tel. 02-8773-8811, with counter seating, table seating, and private rooms. Counter seats allow diners to watch chefs grill, cut, and serve dishes in real time; for gatherings requiring private space, inquire about private room arrangements in advance.

Reservations can be made by selecting a branch through the Itamae Zonzen official website's reservation portal. Lunch service hours, set menu details, and seating arrangements should be confirmed with each location at the time of booking. This autumn menu does not list a fixed end date, so those planning a visit may wish to confirm availability in advance.

Related

板前中山 Unveils Its Autumn Menu: NT$1,680 Wagyu Lunch, Rice-Smoked Steak and a Raw Beef Jewel Box
Living

板前中山 Unveils Its Autumn Menu: NT$1,680 Wagyu Lunch, Rice-Smoked Steak and a Raw Beef Jewel Box

From midday wagyu, gently simmered octopus and beef tongue curry rice, to the evening Chef's Selection's rice-smoked steak and sansho-flavored thin noodles, 板前中山 weaves together heat control, seasoning and serving order for its autumn table. Lunch is NT$1,680, dinner is NT$2,880 and NT$3,480, each plus 10% service charge.

What to know | McDonald's Taiwan Launches Truffle Black Burgers and Black Forest McFlurry on October 21
Living

What to know | McDonald's Taiwan Launches Truffle Black Burgers and Black Forest McFlurry on October 21

The key details: McDonald's Taiwan launches truffle black burgers, seaweed shake fries and Black Forest McFlurry on October 21, 2026. Compare TWD prices and meal options through November 24, while supplies last.

Treehouse Hotel Manchester’s Next Chapter: Rooftop Dining, Nine Suites and Urban Wellness
Living

Treehouse Hotel Manchester’s Next Chapter: Rooftop Dining, Nine Suites and Urban Wellness

From Sister Moon's Southeast Asian barbecue to The Nest's city skyline views, Treehouse Hotel Manchester links dining, music, suites, and sport and leisure into a day's itinerary. Get to know the new high-floor spaces, the nine-suite plan, and padel, outdoor sauna, and a 43-seat screening room all at once.

Grand Mayfull Hotel Taipei 2026 Online Travel Fair Launches: How to Choose Among palette Buffet Vouchers, the NT$6,088 Room Offer, and the Gourmet Universal Voucher?
Living

Grand Mayfull Hotel Taipei 2026 Online Travel Fair Launches: How to Choose Among palette Buffet Vouchers, the NT$6,088 Room Offer, and the Gourmet Universal Voucher?

The Grand Mayfull Hotel Taipei online travel fair runs through November 26, with palette Restaurant lunch and dinner voucher sets offering buy-8-get-1 plus a bonus afternoon tea voucher, and an Executive Room two-person stay voucher priced at NT$6,088, limited to 50 sets daily. Here is a rundown of voucher prices, redemption options across four restaurants, and usage deadlines, for everything from year-end gatherings to a short city getaway.

Mr. Brown Gesha Black Coffee: Bringing the Ethiopian Bean Variety into Ready-to-Drink Bottles
Living

Mr. Brown Gesha Black Coffee: Bringing the Ethiopian Bean Variety into Ready-to-Drink Bottles

King Car's Mr. Brown has launched its first bottled ready-to-drink Gesha black coffee, using Ethiopian Gesha coffee beans with a medium-light roast profile described in floral and fruity notes. The black and dark green packaging features the GESHA BLACK lettering, priced at NT$45, available at convenience stores, hypermarkets, and King Car's online shop, bringing a specialty bean variety into everyday ready-to-drink options.

WAKAN Nama Dorayaki Taipei: Bringing Cream and Mascarpone into Wagashi
Living

WAKAN Nama Dorayaki Taipei: Bringing Cream and Mascarpone into Wagashi

Tokyo dessert brand WAKAN is holding a nama dorayaki pop-up at Regent Taipei, pairing fluffy pancake layers with cream, mascarpone and red bean. This article outlines the three freshly made items, the chilled gift box, and the availability and storage details worth confirming before purchase.