Jack Daniel's Launches Tennessee Blackberry: An Extra Layer of Fruit on a Familiar Base
Jack Daniel's builds on the classic Old No. 7 to introduce a new Tennessee Blackberry flavor, layering blackberry fruit notes onto the familiar vanilla and oak profile, while also presenting four cocktail serving suggestions that give consumers a new benchmark for comparing the flavor both neat and mixed.
Jack Daniel's has launched its all-new "Tennessee Blackberry" flavor, extending the core flavor framework of the brand's signature Old No. 7. Building on the existing vocabulary of vanilla, toasted oak, and honey, the new release adds blackberry fruit character as its main point of difference. The brand has also proposed four cocktail directions, demonstrating how this new product performs differently when sipped neat versus mixed, giving consumers a concrete reference point for observing how a flavored whiskey layers fruit elements.
Key Facts at a Glance
The new product uses Old No. 7 as its base, retaining the vanilla, oak, and honey character while adding a layer of blackberry fruit.
The brand has proposed four cocktail serves: Blackberry Fizz, Blackberry Fresh, Blackberry Lemon Summer, and Blackberry Rich.
The launch party at Home Hotel in Taipei's Xinyi District was held and concluded on October 16–17.
The new product is now available at major liquor specialty stores and 萬家福, with actual availability depending on the retail channel.
Jack Daniel's Tennessee Blackberry presented with a purple label marking its blackberry flavor identity.
Flavor Structure: Fruit Extended from a Classic Base
Tennessee Blackberry uses the brand's signature Old No. 7 as its core framework, retaining the familiar flavor vocabulary of vanilla, toasted oak, and light honey. Rather than building an entirely new base from scratch, this release extends fruit character on top of the existing structure.
The brand describes the blackberry fruit aroma as coming forward first on the palate, followed by the whiskey's existing woody notes and nutty finish, presenting a layered mouthfeel designed so the fruit and base flavors pull against each other rather than simply stacking sweetness.
The brand showcases different cocktail combinations based on the blackberry-flavored whiskey.
Four Cocktail Serves: One Bottle, Different Expressions
The brand's "Blackberry Fizz" uses the fine bubbles of ginger ale to bring out layers of fruit and spice; "Blackberry Fresh" releases juice through muddled fresh fruit, paired with lemon and mint for a refreshing profile.
"Blackberry Lemon Summer" uses lemon's acidity to connect with the whiskey's fruit character, taking a bright and balanced approach, while "Blackberry Rich" layers on more berry flavor, pushing toward a richer direction. The four serves each demonstrate how the same bottle's flavor develops under different dilutions and pairings. These are serving directions provided by the brand, and complete ratios are not listed; the addition of fizz and fruit flavor does not turn an alcoholic beverage into a non-alcoholic option.
The outdoor venue of the Home Hotel launch event; the event concluded on October 17, 2026.
Launch Party Has Concluded; Retail Information Takes Priority
The brand held a limited launch party at Home Hotel in Taipei's Xinyi District on October 16–17, featuring street art interactions, temporary tattoo sticker experiences, and live music performances, but this event has already concluded and is no longer an ongoing activity open for registration.
Tennessee Blackberry is now officially available at major liquor specialty stores and 萬家福. Actual stocking status and supply timing still depend on announcements from each retail channel at the time, and consumers can check with nearby locations to confirm availability.
Street art interaction at the launch event, captured as a record of the now-concluded event.
Frequently Asked Questions
What's the difference between Tennessee Blackberry and the original Old No. 7?
The new product adds blackberry elements on top of Old No. 7. The brand describes the difference using vocabulary such as vanilla, oak, and berry — these are the brand's own flavor descriptions; this article does not involve an actual tasting, and fruit aroma should not be equated with lower alcohol content.
What cocktail recipes has the brand recommended?
The brand has proposed four recipes: "Blackberry Fizz," which presents effervescence using ginger ale; "Blackberry Fresh," paired with fresh fruit and mint; "Blackberry Lemon Summer," balanced with lemon's acidity; and "Blackberry Rich," with a more concentrated fruit character — each demonstrating different dilution levels and flavor intensities.
Can I still attend the launch party in Xinyi District? Where can I buy it now?
No, the launch party was held at Home Hotel in Taipei's Xinyi District on October 16–17 and has already concluded; it is no longer an ongoing activity open for registration. The new product is now available at major liquor specialty stores and 萬家福, with actual stock and supply status still subject to in-store announcements at each retail channel.
Persons under 18 must not drink alcohol. Excessive drinking is harmful to health. Do not drink and drive.
