From Front Row to Front and Center: Lil Yachty Now Stars in LOEWE's FW26 Ad Campaign

Two months ago, Lil Yachty showed up at LOEWE's Paris show in a bright yellow jacket, and a candid clip shot by photographer Judi Jupiter unexpectedly went viral — even reposted by LOEWE's own official account, turning it into meme fodder all over social media. Now that connection has come full circle: Yachty is officially one of the stars of LOEWE's Fall 2026 ad campaign.

Shot by photographer Talia Chetrit, this campaign moves the setting from the Paris runway to the snowy peaks of the Mont Blanc Massif. Yachty appears alongside LOEWE's current global brand ambassador Julia Garner, both dressed in the latest collection helmed by Jack McCollough and Lazaro Hernandez, captured in a series of shots against the frigid mountain backdrop.

Also featured in the campaign are actors Théodore Pellerin, Laïka Blanc-Francard, and Beau Gadsdon, along with a cameo from artist Cosima von Bonin, with models Nyawurh Chuol, Carin Herven, and Siegfried Blanche rounding out the cast. Visually, the yellow tone from Yachty's jacket carries through into the campaign's overall art direction — from the typography to the background colors to the silhouettes of certain pieces, the same yellow shows up throughout, paired with pops of orange, making it the season's most immediate visual signature.

LOEWE has yet to announce full release details or pricing for the FW26 collection.