26 Years in the Making: Collier Schorr Finally Shoots Margaret Howell

A campaign 26 years in the making — this isn't PR hyperbole, it's Collier Schorr's own timeline. The American photographer and artist, known for her direct, unaffected visual language, has long admired Margaret Howell. This time, she finally got to shoot the brand's FW26 campaign in New York, marking what feels like a long-overdue wish fulfilled.

Schorr's approach has never relied on stiff posing to carry a shot, and this time is no exception. She brought in her own circle of friends and models to appear in front of the lens, with no exaggerated poses in sight. The focus stays on how the body moves naturally — walking, standing, stretching, all everyday gestures — used to bring out the functional cut of the MHL. garments themselves. Rather than stacking unfamiliar faces, the casting leans on a familiar crew, giving the whole set an atmosphere closer to a personal record than a typical commercial campaign.

The clothing itself stays true to Margaret Howell's signature approach: unisex, relaxed silhouettes, softened workwear pieces, and naturally textured fabrics — practicality and craftsmanship coexisting. The design still starts from an everyday-wear standpoint, rather than an exaggerated runway-only version.

Margaret Howell's FW26 collection is now available on the brand's official website and at retail stores.