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Samyang 1963 arrives at Japan’s 7-Eleven: beef-tallow noodles, two soup packets and pricing

Samyang 1963 began rolling out in Japan on October 20. A guide to the 135g pack, ¥228 before tax, its blended frying oil, preparation and ingredient labels.

ÉTAT HER Editorial Desk
Samyang 1963 arrives at Japan’s 7-Eleven: beef-tallow noodles, two soup packets and pricing

Look for the white, orange and black Samyang 1963 pack on a Japanese convenience-store visit. The 135g noodles began rolling out at 7-Eleven on October 20, 2026, at ¥228 before tax; the retailer lists ¥246.24 including tax. Availability varies by store.

This is a soup noodle built around beef-tallow flavour and layers of broth, rather than another stir-fried noodle focused on heat. Its name refers to Samyang’s instant-noodle beginnings in 1963. The modern product launched in Korea in 2025 before reaching Japan.

At a glance

  • Japan rollout: from October 20, subject to individual stores and stock.
  • 135g per pack; ¥228 before tax, retailer’s reference ¥246.24 including tax.
  • The Japanese label lists 529kcal and 5.6g salt equivalent per serving; check the pack you purchase.

The frying oil is part of the flavour

The brand blends beef tallow with palm oil to fry the noodles. Noodles, frying oil and broth form one recipe: flavour does not come only from powdered seasoning. Packaging colour alone cannot establish how its heat compares with another Samyang product.

The number 1963 points to the brand’s history rather than an unchanged recipe from that year. Samyang presents this version as a contemporary interpretation of its origins. Beef-tallow-fried noodles and the combination of liquid and powdered soup seasonings offer a more useful introduction than treating it as another familiar spicy noodle.

Samyang 1963 pack sold in Japan
Samyang 1963 pack sold in Japan
Samyang packaging history timeline
Samyang packaging history timeline

Add the two soup components at their specified stages

The liquid and powdered soup components enter at different stages. Check the pack’s water quantity, cooking sequence and finishing instructions before preparing extra ingredients, instead of assuming the timings match another familiar instant noodle.

Egg or vegetables can be considered according to your meal preferences, along with any extra seasoning. The photographs show brand serving suggestions and product details. Ingredients pictured beside or on the noodles are not necessarily included in the pack, and a photograph does not establish serving weight.

Close-up of noodles supplied by the brand
Close-up of noodles supplied by the brand
Serving illustration of Samyang 1963 broth
Serving illustration of Samyang 1963 broth
Brand serving detail showing noodles and toppings
Brand serving detail showing noodles and toppings

Read the label and distinguish the market

The Japanese website lists 529kcal, 11.8g protein, 18.5g fat and 5.6g salt equivalent per serving. Listed allergens include wheat, milk, beef, sesame and soy. These are product-label facts; check the complete ingredients against any dietary restrictions.

A Japanese 7-Eleven launch does not establish simultaneous distribution throughout Taiwan or stock at every Japanese branch. Compare the market, pack version and currency before buying. The stated shelf life is 12 months, while the actual expiry date remains the one printed on your pack.

Practical questions

Where and when is it sold in Japan?

The rollout began at Japanese 7-Eleven stores on October 20, 2026; some branches do not carry it and stock varies.

How much is one pack?

A 135g pack is ¥228 before tax; the retailer lists ¥246.24 including tax. These are Japanese yen prices.

Is it vegetarian?

No: the formulation uses beef tallow, and the ingredients and allergen information also include beef and milk.

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