Sana fronts Häagen-Dazs Classy Night as two flavors launch in Japan
Launching October 20 at a suggested ¥432 each, the limited series pairs chocolate and brandy or smoky hazelnut caramel. Check ingredients and local availability.
TWICE Sana interprets Häagen-Dazs Japan's new series Classy Night with a calm and soft night image. The online advertisement released on October 20, 2026, combines dim lighting, slow motion and the aroma of ice cream to make dessert not only a flavor choice, but also a short ritual at the end of the day.
Two products were launched in Japan for a limited time on the same day, namely chocolate, Marc de Champagne brandy, and smoked hazelnut caramel. The recommended prices including tax were announced at 432 yen each. This is news about the launch in the Japanese market. Whether it is introduced through the Taiwan channel, the price and inventory need to be verified separately.
Key facts
Japan launch: October 20, 2026. Available for a limited period.
The recommended selling price for both models is 432 yen including tax.
The chocolate version uses Marc de Champagne brandy, please pay attention to the packaging alcohol and consumption labeling.
Sana’s new image starts with light and speed
The advertisement uses an indoor space at night as the background, allowing Sana to express a sense of stay through expressions, breathing and slower movements. Compared with the stage image with strong rhythm, more attention is paid to the details of the face and the light, forming another way of viewing her.
This set of images also makes the dark blue packaging of the product echo the overall scene. If you like this kind of vision, you can start to understand its composition from low chroma, warm point light sources and simple tabletops; you don’t have to regard the lifestyle in the advertisement as a standard that you must buy a complete set of objects to achieve.
Classy Night chocolate brandy flavor packaging · Photo: Häagen-Dazs JapanClassy Night smoked hazelnut caramel flavor packaging · Photo: Häagen-Dazs Japan
Chocolate and hazelnut caramel, how to differentiate between the two?
The chocolate flavor pairs cocoa with Marc de Champagne, a grape-marc brandy from France’s Champagne region. The other flavor takes a hazelnut, caramel and smoky direction. These are the brand’s published recipe and flavor descriptions, rather than an ÉTAT HER tasting verdict.
When choosing, you can first look at whether you prefer cocoa, wine aroma, or nuts and caramel, and then read the ingredients and allergens in the package. This article did not personally taste it, nor does it assume that the smoked flavor is due to the actual smoking process; the chocolate version contains alcoholic ingredients, so children, pregnant women, or people who need to avoid alcohol should especially choose according to the label.
Close up shot of Sana online advertising at night · Photo: Häagen-Dazs JapanAdvertising scene of Sana tasting desserts · Photo: Häagen-Dazs Japan
When purchasing in Japan, keeping cold and delivering goods is more practical than taking photos.
The products are planned to be sold in Japanese supermarkets, convenience stores, department stores and other channels. The limited time limit does not mean that every store will have the goods in stock at the same time. If you want to compare the two models together, you can first confirm the availability of the freezers at the same store before deciding to buy them. You don’t have to rely solely on the promotional pictures to estimate the on-site conditions.
Ice cream needs to be kept frozen, so purchase during travel should be arranged at a time when it can be eaten immediately or frozen for storage. When photographing packaging, do not leave the freezer environment for a long time; tasting and storage should be based on the actual packaging, rather than taking the night scene in the advertisement as the only opportunity to eat.
Advertising footage of Sana in a low-light indoor scene · Photo: Häagen-Dazs Japan
Questions and answers
When will Classy Night be available?
Classy Night launched in Japan on October 20, 2026 for a limited period. A simultaneous Taiwan release has not been verified.
How much does a cup cost?
The recommended selling price in Japan is 432 yen per cup including tax, and the actual price in each channel may be different.
Does either flavor contain an alcoholic ingredient?
The chocolate version uses Marc de Champagne brandy. Alcohol, allergens and consumption should be confirmed according to the packaging.
