THE GINZA opens at Isetan Shinjuku in November: lip serum and the separate launch kit
The permanent counter opens November 25. The 9g Lip Oil Serum costs ¥8,800 including Japanese tax, ahead of nationwide Japanese availability on January 1, 2027.
THE GINZA will open a permanent counter on the first floor of Isetan Shinjuku’s main building in Tokyo on November 25, 2026, with an advance launch of its Lip Oil Serum. For a year-end Japan trip, distinguish the Shinjuku release from the nationwide Japanese release on January 1, 2027.
The counter has not opened yet, and these are not confirmed Taiwan launch details. The 9g lip serum is ¥8,800 including tax. A separate Trial Kit n Ⅱ arrives the same day: one is a lip product, the other a facial skincare set. Similar packaging colours do not make their contents interchangeable.
Shopping details
The permanent counter opens November 25 at Isetan Beauty Cosmetics, first floor of Isetan Shinjuku’s main building.
The 9g Lip Oil Serum is ¥8,800 including Japanese tax. Advance sales at Shinjuku and Isetan Beauty Online start November 25; nationwide Japanese sales start January 1, 2027.
Trial Kit n Ⅱ is ¥22,770 including tax, available through the specified opening channels while supplies last. Lip Oil Serum is not listed among its contents.
Advance sales apply to specific places and channels
November 25 marks both the counter opening and advance lip serum sales, including Isetan Beauty Online. A visit before that date should not be planned on the assumption that this new counter is already selling it. Other shops do not automatically share Shinjuku’s advance release date.
The counter is on the main building’s first floor at 3-14-1 Shinjuku, Shinjuku-ku, Tokyo; opening hours follow the department store. Keep the location, floor and desired item together in your itinerary, and recheck opening hours and stock. A release date is not a guarantee of availability at every time or channel.
Design rendering of THE GINZA’s planned Isetan Shinjuku counter
Read moisture and shine claims as the brand’s description
The brand describes an oil-film formula that flexes with lip movements, for use before makeup, during the day or at night. These are its design and usage descriptions. Product photographs show the bottle, applicator and pink appearance, but cannot establish individual colour payoff, stickiness or wear time.
When pairing it with an existing lip colour, distinguish a shine or moisture step from a product intended to provide coverage. The lip serum category does not establish sun protection or treatment effects, and the colour in the bottle is not an on-lip test. Follow the product label for use and full ingredients.
Check the facial kit separately
Trial Kit n Ⅱ contains Essence Lotion n 50mL, Hybrid Gel Oil n 35mL, Essence Emulsion n 40mL, 40 Superior Cotton pads and two Treatment Facial Mask n sheets. It is a facial-care set, distinct from the 9g lip serum in contents and use. A simultaneous launch does not mean one includes the other.
Texture introductions and hand treatments are also planned for the opening period; confirm the actual arrangements with the counter. The kit is available while supplies last. If lip care is your only aim, compare the individual product with your needs before adding the whole set. Japanese tax-inclusive prices are not Taiwan retail prices or final overseas costs.
Trial Kit n Ⅱ facial products, cotton pads and masks
Questions answered
Can I buy from the new counter now?
Not yet. The permanent counter and advance lip serum sales are scheduled to begin November 25, 2026.
What is the price and nationwide release date?
The 9g serum is ¥8,800 including Japanese tax. Nationwide Japanese sales start January 1, 2027; this is not a Taiwan release date.
Does the ¥22,770 kit include the lip serum?
No lip serum is listed. Trial Kit n Ⅱ lists lotion, gel oil, emulsion, cotton pads and facial masks.
