A backpack with two side pockets designed specifically to hold fries — it sounds like a meme project cooked up by fans online, and honestly, that's exactly where it started. McDonald's China took notice of the fan-made tribute and turned it into a fully realized product, launching the "Big Fries Backpack" for the brand's 12th annual Big Fries Day.
The exterior uses a lightweight DuPont paper-like material, deliberately mimicking the crinkled texture and feel of an actual takeout bag. The front is stamped with the golden arches logo and a fries graphic, right down to origami-like folded details. A removable charm hangs off the bag, styled after a printed order receipt, while the zipper pull is shaped like a single fry dipped in ketchup. The level of detail goes well beyond just slapping a logo on fabric.
What really grabs attention are the two side pockets. Styled after actual fry boxes and colored in classic red, they're secured to the sides with velcro — and yes, they can genuinely hold real fries. Whether you actually want greasy food pressed against a paper-textured bag is a call McDonald's leaves entirely up to you. If you'd rather keep things sleek, both pockets are fully removable. Inside, there's also a dedicated compartment for ketchup packets, folding even the ordering ritual itself into the design.
