#CHANEL

Scissors, Wax Seals, and the CC Inside the Cap: The Design Rituals Behind CHANEL Fragrances

From the transparent bottle of N°5 in 1921 to the unboxing ritual of Les Extraits collection and the CC logo hidden inside the cap, CHANEL has turned the act of wearing perfume into a complete choreography. Design and Identity Director Sylvie Legastelois and perfumer Olivier Polge discuss how these details have been preserved to this day.