Gracie Abrams Sheds Her Gown and Makeup to Dance Barefoot—CHANEL Tapped Joe Wright to Film a Paris Night Where Only the Scent Remains

An open car door, empty as an unlatched birdcage—the gown and heavy makeup left behind on the seat, the woman already gone. This is the opening image of CHANEL's new film for COCO MADEMOISELLE CRUSH ABSOLU, directed by Joe Wright, the filmmaker behind Atonement and its follow-up. Singer Gracie Abrams stars as the brand's newest muse, in a story set deep in the Parisian night.

In the film, Abrams's character begins the night in an elaborate gown and dramatic eye makeup—but she chooses to shed it all, leaving behind only one thing: a trace of fragrance. CHANEL carries forward the character DNA that has long defined the COCO MADEMOISELLE line, but this time the narrative language feels younger, more sensual, and more attuned to the movement of the body—the very tone the new CRUSH ABSOLU has been given within the collection.

Kicking off her heels and shedding the elaborate outfit, she's left with a cropped, androgynous hairstyle and faded eyeshadow, paired with a simple white dress, walking barefoot through the streets of Paris. Without a key or any clear destination, she pushes open a door and steps into a café decorated with the black-and-white lines of Art Deco.

It's inside this café that the film reaches its climax: her arrival stirs the once-quiet patrons into swaying with the music, until the whole room transforms into an impromptu dance party. The film reveals no exact launch date or price for the new fragrance—for now, the only information available centers on this image film itself, directed by Joe Wright and starring Gracie Abrams.