ÉTAT HER

Tags

#Rolex

The Rolex Drake Got as a Gift, Engraved on the Back: "Freeze the World"
Fashion

The Rolex Drake Got as a Gift, Engraved on the Back: "Freeze the World"

Rolex crafted a one-of-a-kind Oyster Perpetual Cosmograph Daytona "Ice Gradient" as a gift for Drake, marking his 15th career Billboard No. 1 with the album *ICEMAN*.

Rolex's Market Share Cools from 44% to 30.5% — Young Buyers Are Shifting to the Datejust
Lifestyle

Rolex's Market Share Cools from 44% to 30.5% — Young Buyers Are Shifting to the Datejust

Chrono24's latest report shows Rolex's share of platform sales has dropped from its 2022 peak of 44% to 30.5%. But the real story isn't the decline — it's where young buyers are putting their money instead: not the once-unobtainable sports models, but the Datejust.

If You Could Only Wear One Watch Forever, the Rolex 1016 Might Be the Answer
Lifestyle

If You Could Only Wear One Watch Forever, the Rolex 1016 Might Be the Answer

36mm, black dial, zero unnecessary complications—the Explorer 1016 stayed in production for nearly 30 years and is regarded by collectors as the closest thing to a "perfect" everyday watch. The reason lies in its deliberately stripped-down design.