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Hellstar Rips Off the Cage on adidas' Megaride, Adds a Zipper Instead
Hellstar teams up with adidas to overhaul the 2000s bounce-cushioning silhouette Megaride S2, ditching the signature TPU cage for a zipper system and flame graphics. The Cloud White/Core Black colorway is dropping soon.

Anthony Edwards' Manila Photo Goes Viral—But the Two Flanking Him Are "Nike Camp" Look-Alikes
During his Philippines trip, adidas star Anthony Edwards posed with fans dressed up as Luka Doncic, LeBron James, and Stephen Curry — and the brand itself posted the photo on its Story, ironic contrast and all.

Arte Antwerp x adidas FW26: Football Culture Steps Off the Pitch
Following the patent leather F50, Arte Antwerp x adidas rounds out the full apparel lineup for FW26 — from embroidered tracksuits to jersey-inspired knits — bringing pitch aesthetics into everyday styling.

adidas Opens Shinjuku Flagship Store, Extends Name & Number Printing Service to Club Jerseys for the First Time
adidas has opened Japan's first "football x lifestyle" concept store in Shinjuku, spread across two floors showcasing national team and club jerseys, while expanding its name and number printing service—previously limited to the Japan national team—to major club jerseys as well.

Bowling Shoes Go Snakeskin: Brain Dead Gives the Samba Bowling Some Fangs
Brain Dead and adidas' Samba Bowling series drops the "Animal Pack," featuring snakeskin and leopard fur versions, launching August 1 on SVD's website.