Hook’s imagines Thailand through alien eyes in The Motherland closing show
Water-blue asymmetry, black straps and sculptural gold shapes share the runway in Hook’s Presented by O&B, the closing show of ELLE Fashion Week 2026 at ICONSIAM.
What might familiar Thai cultural references become when the visitor is not a tourist from another country, but someone arriving from another planet? Hook’s Presented by O&B approached that question with The Motherland, its closing show for ELLE Fashion Week 2026 at ICONSIAM. The original October 26 post-show report and photographs connect Thai literature, everyday life, pop culture and street style with a surreal visual framework. This is a review of a show already held, not an invitation to a new show taking place today.
The changes involve the proportions of the complete figure as much as surface graphics. A water-blue cropped top and asymmetric skirt expose the waist; black looks build weight with straps, metal-toned details and raised trouser surfaces. A gold-toned sculptural upper body is paired with hanging chains. The descriptions below refer to actual photographs from the show. Shine alone does not establish a particular metal, leather or manufacturing technique.
Water blue puts scale-like patterns and trailing fabric in motion
A pale blue look combines a one-shoulder cropped top with an asymmetric hem. Curved motifs suggest rows of scales, interrupted by decorations in different shades. Sheer fabric extends at the side toward the legs and floor, giving the short silhouette a longer line. Blue water-like projections behind it echo the clothes without reducing the entire look to a single print.
Looped hair carries the curved vocabulary above the shoulders, while pale or pink shoes with vamp ornaments provide smaller points of interest below. The photographs show shape, colour and combination; they cannot establish fibre content, an official shoe model or comfort. The original description identifies various O&B footwear designs across the show, without naming a product for each look.
Black straps and gold volume change the figure’s weight
A black outfit places horizontal straps across the chest and near the waist, with glossy pocket flaps, rings and a large waist ornament layered together. Dense raised folds on the trousers contrast with the more regular horizontal lines above. Upward-pointing hair and stacked silver-toned rings around the neck extend the silhouette beyond the usual outline of a jacket.
Full black look with horizontal straps, raised trouser texture and a large waist ornament
The gold-toned outfit creates a different theatrical effect. Rounded projections at the chest and sculptural sides of the waist draw the eye before giving way to hanging chains and an open structure around the legs. Dense head and arm ornaments make clothing, hair, make-up and accessories parts of one figure. These are visible arrangements, not grounds to identify a particular literary character, religious garment or community’s traditional dress.
Runway look with a sculptural gold-toned upper body, hanging chains and dense head ornaments
An unfamiliar viewpoint, rather than a single cultural label
The Motherland makes familiar things strange. The original description brings Thai literary stories and characters together with everyday pop culture and street references. Rather than seeking one definitive cultural meaning for every outfit, it is useful to watch how elements are enlarged, displaced or recombined. Shoulder, waist and leg lines remain readable, while the surrounding details push each figure toward theatre.
Wardrobe inspiration can stay at the level of proportion: the offset between shoulder and hem, soft trailing fabric against firm straps, or a small shoe detail answering the larger colour scheme. Reproducing an entire runway look is not necessary. No prices, sizes, release dates or Taiwan sales channels are provided in the original report. The review therefore makes no shopping promise, and photographs are not a substitute for a wear test.
Questions and answers
What is the show’s theme?
The Motherland imagines alien visitors looking at Thailand, recombining literature, everyday life, pop culture and street style. Hook’s Presented by O&B closed this ICONSIAM fashion-week programme.
Are all the shoes the same model?
The original description says the models wore various O&B designs, without listing each model. Similar toes, colours or ornaments do not establish identical products or materials.
When will the collection be sold, and at what price?
The original October 26 post-show report does not list release dates, prices, sizes or Taiwan retailers. Runway presentation should not be treated as proof that items are available to buy.
