Y’s IN REVERSE turns discharge dyeing into dots and brushstrokes, with seven Japanese pop-ups from November
Y’s brings discharge-treated wool, denim bags and brushstroke scarves to seven Japanese pop-ups from November 4. Online sales begin November 11; the gradient twill coat is exclusive to Isetan Shinjuku.
A pale pattern on a dark garment can begin by taking colour away. Y’s IN REVERSE capsule centres on discharge dyeing, using dots, brushstrokes and geometric borders across wool, denim and lightweight scarves. The edges left as dye is removed become an expressive part of each surface.
Seven Japanese locations will host successive temporary stores. Isetan Shinjuku opens the programme from November 4 to 10, while the official online store begins sales on November 11. These are different channel dates, rather than a simultaneous nationwide launch. Shinjuku also has an exclusive coat.
Wool dots leave room for uneven edges
Discharge dyeing removes dye from selected areas, unlike applying another layer of colour. Y’s has used this technique for years; this capsule brings it together as a theme rather than presenting it as an invention made in 2026. Pale marks in the images have blurred and irregular edges that stand out against their dark background.
Pale dots scattered over a black wool jacket lapel and front
On wool gabardine, the dots are spaced across the garment rather than packed into a dense all-over print. Some cross the lapel and front opening. Black-and-white photographs make the relationship between bright marks and generous proportions particularly clear: the outfit reads as dark clothing from a distance, with tonal differences emerging up close. These observations concern appearance, not tested feel, durability or washing performance.
A denim shoulder bag and scarf carry the brushwork
The denim shoulder bag combines a broad strap, tucks and a dimensional body. Brush marks follow changes in direction across the strap and bag, allowing different fragments to appear when carried. The photographs do not establish a capacity in litres or prove that a particular laptop will fit.
Close view of a black denim bag with broad strap and pale brushwork
A scarf in cellulose lawn uses geometric borders and brushwork, leaving long bands of light and dark visible when draped behind the neck. A relaxed twill coat takes the treatment into a gradient and is specifically listed as exclusive to Isetan Shinjuku. Its presence in the capsule therefore does not mean every pop-up will stock it. Individual composition percentages, measurements and prices should be checked against the relevant product information.
Long scarf with light and dark borders draped down a model’s back
The tour runs in stages, with Hiroshima continuing into December
Isetan Shinjuku Main Building 2F Stage #2 runs November 4–10. Isetan Urawa 1F Stage #1 and Shizuoka Isetan Main Building 2F Stage #2 follow on November 11–17; Shizuoka closes at 5pm on the final day. These are local Japanese times. The online launch on November 11 coincides with the second stage of physical events.
Black long coat front with gradient brushwork
November 18–24 brings the series to Isetan Tachikawa 2F, Korinbo Daiwa Main Building 2F and Kokura Izutsuya Main Building 1F. Kokura is additionally marked Y’s / Y’s for men. Hiroshima Mitsukoshi 3F Stage concludes the programme from November 25 to December 8. Plan by city and date; this schedule does not establish Taiwan availability, overseas shipping or guaranteed stock of every item and size.
Questions and answers
When do the first pop-up and online sales begin?
Isetan Shinjuku runs November 4–10. The official online store begins sales on November 11, so the two channels do not start together.
Is the gradient brushstroke coat available at every stop?
The twill gradient coat is listed as an Isetan Shinjuku exclusive. Availability at the other six locations should not be assumed.
Which stop continues into December, and which closes early?
Hiroshima Mitsukoshi runs November 25–December 8. Shizuoka Isetan closes at 5pm on November 17, its final day. All times are local to Japan.
