Make room for what you love: IKEA Thailand’s Every Version of You
IKEA Thailand connects Every Version of You with Make Space for What You Love, putting hobbies, accessible storage and changing routines at the centre of organising.
IKEA Thailand’s Every Version of You develops the idea Make Space for What You Love: giving favourite objects and activities a place. Books, records, running shoes, craft tools and travel keepsakes can begin the process. Storage starts with life rather than an empty-room photograph.
Order makes more sense when considered through daily actions. Fixed places, easy access and clear space for activities let collections and routines coexist. There is no single correct number of possessions; arrangements can change with life stages.
At a glance
The campaign is Every Version of You, developing Make Space for What You Love.
This Thai home-organising proposal focuses on sorting, display and accessibility around interests.
Try one hobby corner first and adjust through use. Check activities and product availability separately in each market.
Understand why you keep something
A read book, concert shirt or souvenir can hold both use and memory. Ask how you will use it, whether you want to see it and where similar objects are. Those questions help decide between display, a box or another location.
Start with one drawer or shelf, grouping by activity and frequency. Keep frequent items within easy reach and label seasonal things. This helps reveal whether the issue is quantity, position or classification before reorganising a whole home.
Knitting supplies and organised storage in IKEA campaign imagery
Let interests show and leave room to move
The campaign imagery places music, cooking and knitting in home settings. Storage can form around an activity: cooks can consider preparation and access to utensils; makers can separate tools, work in progress and supplies, reducing the steps needed to begin.
Open shelves can display things you want to see; boxes and drawers gather small items. Mix these methods and measure actual objects. Matching boxes alone do not finish organising: each item still needs a place that is practical to return it to.
Cooking and storage in IKEA kitchen campaign imagery
A home can change with its inhabitants
A new interest, housemate or pet can change a corner’s purpose. Review what you use, where things accumulate and whether work and rest compete for one table, then adapt the layout gradually.
Before moving shelves or buying storage, measure space, door swings and routes. Brand imagery offers ideas; your own home determines how they work. Treat organisation as an adjustable routine rather than a permanent arrangement made once.
Questions answered
Must I discard many things first?
Begin with use, memory and frequency, then decide what to display, store or reposition.
Where can a small home start?
Try one drawer or shelf, group by activity and keep access and walking routes clear.
Is the same campaign available in Taiwan?
The home-organising proposal is from Thailand. Check local official information for each market’s activities, products and services.
