Maison Margiela × Gentle Monster: Alex Prager’s new film leads a 68-design collaboration
The fourth eyewear collaboration pairs deconstruction with enveloping proportions. An October 26 campaign-film announcement follows the teaser, ahead of the planned October 29 release.
Maison Margiela and Gentle Monster bring an apparently unfinished aesthetic into cinematic everyday surroundings for their fourth collaboration. The brand’s Japanese company announced the main campaign film made with Alex Prager on the evening of October 26. The collection is scheduled for October 29 through Gentle Monster’s official online store and shops, with 43 sunglasses and 25 optical frames: 68 designs in total.
The interest lies in how familiar eyewear shapes are reorganised. Structures that appear compressed or caught in disassembly sit alongside large silhouettes that envelop the face like a mask. Following teaser images released on October 23, the new film carries that design idea into the unfamiliar atmosphere of a character moving through an urban world. The campaign announcement and the sales launch remain separate stages.
Alex Prager finds tension within familiar surroundings
The short film made with Prager follows a protagonist through a changing world, drawing mystery and tension from recognisable settings. Deconstruction is presented as a departure from habitual ways of seeing and a starting point for creation. Rather than simply displaying a product against a backdrop, the project uses the relationship between a person, a setting and a pair of glasses to organise attention.
Two released campaign stills show a blond figure in distinct situations: red clothing against darkness and cars, then a side view in a light coat with hair and movement visible. Orange-red lenses echo the red outfit in the first; the second emphasises the dark temple and white stitching. The contrasting palettes make frame proportions and lens colour readable in different ways.
Moving side portrait in a light coat, with white stitches on a black eyewear temple
Two design directions across sunglasses and optical frames
One direction assembles compressed and altered elements into frames that seem paused during manufacture or dismantling. The other uses an oversized, mask-like outline. The first draws attention to the construction of the glasses; the second changes their proportion against the face. These are aesthetic descriptions, not measurements of weight, wearing pressure or individual fit established by the photographs.
The division into 43 sunglasses and 25 optical frames is more useful for shopping than the overall number alone, since the categories address different needs. White lines on the photographed temple carry Maison Margiela’s visual identity and reward a closer look alongside the silhouette. A campaign still cannot replace model-specific information about prescription compatibility, dimensions or lens configuration.
Teaser, main campaign and release are different dates
The sequence begins with teaser images on the brand’s official social channels on October 23. News of the main film followed on October 26, before the planned October 29 release. This article covers information newly announced the previous evening; it does not present October 27 as the collaboration’s first reveal or a future release as an item already available to buy.
Gentle Monster’s official online store and shop announcements are the places to follow the release. Taiwanese prices, local stockists and model-by-model inventory are not listed here. Frame coverage, lens colour and stitching can offer a starting point for style comparisons; once a model is chosen, its own specifications and a fitting answer the practical questions that campaign imagery cannot.
Questions and answers
How many designs are in the collaboration?
The announcement lists 43 sunglasses and 25 optical frames, for a total of 68 designs, rather than 68 pieces of a single type.
When is the release and who worked on the film?
The planned release is October 29 through Gentle Monster’s official online store and shops. The main campaign film was made with artist Alex Prager, with the announcement published on October 26.
Are Taiwanese prices and store inventories listed?
No. This article does not list Taiwanese prices, local stockists or model inventory. Check the official product and store information for the chosen model.
