aiile lightens the P coat: approximately 331g in M, with crowdfunding past ¥3 million
The Akita factory brand reports its P coat campaign passed ¥3 million on October 25. Size M is approximately 331g, and a November Osaka event offers fittings without on-site sales.
A double-breasted P coat usually makes an impression through its substantial outline. Factory brand aiile, based in Odate in Japan’s Akita Prefecture, focuses instead on reducing weight while keeping that tailored appearance. Its October 27 update says the Makuake campaign opened at 10am JST on October 24 and passed ¥3 million at 11:31pm on October 25, roughly 38 hours later.
This is a crowdfunding progress update. It is neither the coat’s first launch on October 27 nor a claim that the ¥3 million milestone happened today. The approximately 331g figure is the brand’s reference for size M, not every size, and weight alone does not establish warmth or a tested temperature rating.
A P-coat outline without visible quilting grids
Double-breasted fastening and the P-coat shape remain, while quilting divisions are absent from both the outer surface and lining. The ivory styling photographs show uninterrupted lapels, shoulders and front panels, with the lightweight filling contained within the silhouette. Visually, that offers a different surface from the familiar segmented appearance of many padded jackets.
Side view of a model putting on an ivory double-breasted P coat
The coat uses AIRFLAKE filling, described as made from 100% recycled material. That percentage refers to the filling, not necessarily the shell, lining, buttons or entire garment. It does not independently establish zero environmental impact. Anyone comparing materials should distinguish the component claim from the full composition provided for an individual coat.
Hands working fabric at a factory sewing machine
Three colours and sizes, with care instructions still essential
Ivory, black and navy are offered in M, L and LL, with a unisex positioning. Approximately 331g for M is a useful reference within the range, but chest measurements, length and intended layering still matter when selecting a size. Chasing one weight figure should not replace checking fit, and a model’s relaxed proportions are not universal across wearers.
Ivory aiile P coat on a mannequin in the factory
The brand states that the coat is machine washable, a relevant point for someone considering routine cleaning. The garment’s own care label remains the guide: machine-washable does not mean every cycle, detergent or tumble-drying method is suitable. Factory photographs show sewing work and a sample coat, but one image does not independently verify every stage of production.
Crowdfunding and the Osaka fitting event are separate
The Makuake campaign runs from October 24 to November 23, with a planned regular price of ¥72,900 including Japanese tax. The update mentions a 20% discount option, while some earlier limited offers and earlier-shipping allocations have ended. Availability and the final payable amount can change; an announced reward is not a permanent in-stock retail price.
A fitting event is scheduled for November 5–11 at Nanairo Fleur on the second floor of Keihan Department Store Moriguchi, 8-3 Kawaharacho, Moriguchi, Osaka. It offers fittings only, with no on-site coat sales; applications go through Makuake. Delivery to Taiwan, a final dispatch date and overseas costs cannot be established from this progress announcement alone.
Questions and answers
Does 331g apply to every size?
No. The brand specifies approximately 331g for M. L and LL should not be assigned that same weight, and no temperature rating follows from it.
When did the campaign pass ¥3 million?
It opened at 10am JST on October 24 and passed ¥3 million at 11:31pm on October 25. October 27 is the date of this update.
Can visitors buy at the Osaka fitting event?
No. The November 5–11 event on the second floor of Keihan Moriguchi is for fittings only. Applications, reward availability and delivery terms are handled through Makuake.
