Hanlin Tea Room turns 40: the conditions behind NT$40 bubble tea and anniversary merchandise
The NT$40 large original pearl milk tea offer is limited to the first four days of each participating department store’s anniversary sale, with 50 cups daily. Merchandise add-ons start November 6.
Hanlin Tea Room is marking its 40th anniversary with department-store pearl milk tea offers and commemorative merchandise. The NT$40 drink requires attention to the calendar: it applies to the first four days of each participating department-store branch’s own anniversary sale, with the first 50 large original pearl milk teas per day, one per person, for takeaway.
A separate group of promotions runs from November 6, 2026, to January 31, 2027, covering merchandise add-ons, gifts at designated branches and a member drink coupon. Anyone planning a visit should check the relevant department store’s anniversary dates and product availability. Promotions with different start dates and participating branches should be read separately.
NT$40 tea follows each department store’s anniversary dates
The brand’s terms place the drink promotion within the period ending January 31, 2027. At participating department-store branches, the first four days of the local anniversary sale offer the first 50 large original pearl milk teas each day for NT$40. The limit is one takeaway cup per person. Because department-store campaigns start on different dates, November 6 should not be treated as the universal start date for this drink offer.
The 美食通 app member drink offer runs November 6 through January 31. Each member can claim one coupon for one large takeaway drink at 40% of its regular price, equivalent to 60% off. It is a separate promotion from the NT$40 tea; stacking should not be assumed. Hanlin Brand Days on the first and third Tuesday of each month also offer 10% off eligible orders, subject to the applicable store and coupon terms.
Three merchandise add-ons and a separate spending gift
The anniversary merchandise available from November 6 includes a shaped badge for an additional NT$69, a lightbox blind bag for an additional NT$89 and a tote bag for an additional NT$99. These are add-on prices following a purchase at designated Hanlin Tea Room, tea-stand and hot-pot locations. They should not be presented as standalone prices without a qualifying purchase. Designs draw on the brand’s identity and retro Taiwanese elements, while actual designs and remaining stock need checking in store.
Hanlin leaf and pearl milk tea cup badges on green fabric
The spending-gift offer specifies designated Hanlin Tea Room branches. For each NT$1,299 spent in one transaction after discounts, customers receive one anniversary gift, with multiples allowed while supplies last. The calculation uses the discounted amount rather than the original total. This Tea Room offer should not automatically be extended to every tea-stand or hot-pot location.
From a Tainan celebration to a counter-style food-and-tea store
Founded in 1986, Hanlin held its anniversary celebration at Tainan’s Luermen Mazu Temple on October 27, using a Chinese-language wordplay between qipao and starting a run. A Taiwanese banquet and employee recognition placed the occasion in the context of the brand’s development and its team. That celebration has already taken place and should be distinguished from merchandise promotions beginning in November.
Hanlin’s tea-stand business opened a counter-style format at Taipei’s Q Square on October 9, with food skewered and cooked in front of customers alongside oden, side dishes and tea. Brand materials mention bonito and spicy broths as menu information, rather than the findings of a tasting conducted by us. The anniversary combines commemorative goods with food-and-tea retail. Choosing an offer starts with the format, date and terms of the particular branch a customer plans to visit.
Customers seated around the oden cooking counter at Hanlin’s counter-style tea shop
Questions and answers
When is the NT$40 pearl milk tea available?
During the first four days of each participating department-store branch’s anniversary sale, for the first 50 cups daily, one takeaway cup per person. The promotion period ends January 31, 2027.
Can the NT$69 badge be bought by itself at that price?
The release describes an add-on after a purchase at designated branches, not an unconditional standalone price. Merchandise promotions begin November 6.
Does the spending gift use the pre-discount amount?
It uses the amount after discounts: one gift per NT$1,299 in a single transaction at designated Tea Room branches, with multiples allowed while supplies last.
