LILY BROWN’s first Monchhichi collaboration brings vintage jackets and bow charms to Japan on November 12
Nine designs span clothing and plush charms. Here are the tax-inclusive yen prices, first-day store limits and the mirror charm scheduled separately for early December.
A childhood character need not take over an entire outfit. For its first collaboration with Monchhichi, LILY BROWN uses vintage photographs, embroidery and patches across nine designs, from varsity jackets and cardigans to plush bag charms. Skate and street influences meet the label’s vintage wardrobe, making the character part of the styling.
Campaign images featuring model Michi were unveiled on November 5, 2026. The main release follows in Japan on November 12, while the chenille mirror charm is scheduled for early December. For shoppers planning a Japan trip, distinguishing the campaign reveal from the release—and checking individual exceptions—is more useful than assuming everything pictured is already on sale.
Jackets and knitwear: consider the silhouette and the character placement
The LM varsity jacket costs ¥27,940 and comes in ivory and navy, with textured patches and embroidery, a compact body and rounded sleeves. The ¥16,940 zip hoodie comes in grey, mint and navy: logo embroidery sits on the front, while a vintage Monchhichi photograph takes over the back. Check both views before deciding how prominently you want the character to appear.
Ivory and navy collaboration varsity jackets shown side by side, with patches and embroidery on the bodies and sleeves.
For a different approach to everyday styling, compare the ¥9,900 fitted long-sleeve T-shirt with the ¥14,960 emblem cardigan. The former uses a vintage photographic graphic in white, pink or lavender. The latter focuses on a gold-embroidered chest emblem and comes in ivory, red, navy and leopard print. Clothing is listed in one size; compare the product measurements with garments you already own.
Plush charms and accessories: bows, lace and coordinated details
Both plush keychain designs cost ¥6,380 each. One wears a floral bib and bloomer-style bottoms with apple and banana motifs, using the same clothing fabric as the collection’s lace-trim shorts. The other features a large bow and decorated bib in brown or leopard versions; its bow uses a detachable brooch-pin construction. A charm offers a way to add the character to a bag without buying a complete outfit.
Other accessories include ¥7,920 lace-trim shorts and a ¥9,900 flight cap. The ¥6,930 mirror charm comes in brown or yellow, with a chenille character-and-fruit design and a mirror on the reverse. It is scheduled separately for early December, so keep it off a November 12 shopping list if you expect to buy it that day.
Japan release times and first-day limits
The official Japanese online store announces a midnight November 12 launch, equivalent to 11 p.m. on November 11 in Taipei. Directly operated stores follow their own opening hours. The announced channels also include MASH STORE, USAGI ONLINE, ZOZOTOWN and Rakuten. All prices here are tax-inclusive Japanese yen prices, not Taiwan prices, and exclude any forwarding, proxy-shopping or other costs.
At directly operated stores on November 12 only, each of the two plush keychain styles is limited to one of each colour per transaction. Do not assume this applies to every channel. Taiwan availability and cross-border delivery arrangements have not been verified for this article. Check the specific shop and product page again before travelling: a release announcement does not guarantee stock.
Questions and answers
Can I buy the collaboration on November 5?
November 5 is the campaign reveal. The main Japan release is November 12; the mirror charm is scheduled for early December.
What time is the midnight Japan launch in Taipei?
Midnight on November 12 in Japan is 11 p.m. on November 11 in Taipei. Physical shops follow their own opening hours; delivery eligibility needs a separate check.
Are the plush keychains limited per customer?
At directly operated stores on launch day, November 12, each style is limited to one per colour per transaction. Do not apply that rule automatically to other channels.
