MOMO makes her Miu Miu campaign debut in a holiday townhouse of knits, red bags and plush toys
MOMO joins Miu Miu Holiday 2026, photographed by Tina Barney with a film by Emilie Blichfeldt. Shirts, knitwear and embroidered dresses move between everyday dressing and festive formality.
MOMO appears in a Miu Miu advertising campaign for the first time as an existing brand ambassador. Holiday 2026 places her alongside Gigi Hadid, Louisa Jacobson, XiaoWen Ju and other cast members in a decorated townhouse, surrounded by a Christmas tree, dark wood, bookshelves and plush toys. The distinction is her campaign debut, rather than a new ambassador appointment announced today or a campaign featuring all of TWICE.
The Japanese official announcement was issued October 27. Tina Barney photographed the campaign and Emilie Blichfeldt directed its film. At the October 28 afternoon observation, the related article appeared fourth on Kstyle's public overall access ranking. That position belongs to one source at one moment; it does not establish a worldwide popularity rank or product sales. The images bring festive ceremony together with everyday clothing and humorous props.
Two dark looks change the mood through layering
Beside the Christmas tree, MOMO layers a cropped dark knit over a white shirt, leaving cuffs and hem visible above a belted dark skirt extending below the knee. She holds a small red bag in one hand and a toy in the other. The bag creates a clear color accent between the dark outfit and wooden backdrop. Its outline and hardware are visible, but appearance alone cannot establish an unverified model name, size or Taiwan price.
Another photograph shows her in a dark embroidered slip dress, holding a plush toy near a fireplace and bookshelves. Compared with the shirt-and-knit layers, straps and surface decoration provide a different festive mood. Both looks use dark colors; their difference lies in surface, neckline and layering, rather than simply changing colors. This is an observation of the photographs, not our tactile assessment of fabric or a wear-comfort test.
MOMO in a dark embroidered dress holding a plush toy beside bookshelves and a fireplace
Plush guests interrupt the polished townhouse setting
The campaign does not rely solely on jewelry, gifts and dinner imagery to express the season. Cast members hold bears, rabbits, geese and other plush props made for the shoot. Against the refined interiors, the toys suggest people arriving for a formal gathering with personally treasured objects. Their role is to tell the scene's story; they should not automatically be described as a collaboration product available to buy.
In the entrance-hall photograph, MOMO wears a dark cropped top and short skirt with zip details while holding a gray toy. Another cast member stands behind her in a leather jacket beside goose props. The figures' positions, metal zips and patterned interior create contrasts. This is a deliberately arranged brand image, rather than a record of a private family party or proof of a festive event open to the public.
MOMO in a zip-detail cropped top and short skirt holding a gray toy, with another figure and goose props behind
Separate the overall wardrobe from the items in one photograph
The full official campaign describes upcycled knits, embroidered silk dresses, gray or flannel tailoring and sportswear-inspired zip-front jackets, alongside combinations of cotton canvas, nylon and satin. Footwear focuses on loafers and ballerinas, with eyewear, hair accessories, hats, scarves and mittens completing the wardrobe. These are directions for the campaign as a whole, not a list of items worn by every individual cast member.
The bag lineup names Beau, Vivant, Arcadie and Wander, with different materials and colors that still need checking against individual product pages. Images help explain layers and proportions, while shopping information requires separate verification of market, price and stock. For MOMO's fans, the campaign debut concerns a new role and visual presentation; a photograph alone does not show that every matching item is already on sale locally.
Questions and answers
Is this MOMO's first appointment as a Miu Miu ambassador?
That is not the announcement. The brand identifies her as an existing ambassador making her first appearance in a Miu Miu advertising campaign.
Who photographed and directed the campaign?
Tina Barney photographed the stills and Emilie Blichfeldt directed the film. Miuccia Prada is the creative director.
Are the plush toys necessarily available to buy?
The brand describes them as made for this shoot. That does not establish a retail announcement.
