Saint Marc Café × GODIVA arrives in Japan November 6: four chocolate items and the noon-only start
Chocolate pastries, a hot drink and a parfait launch from ¥460 including Japanese tax. The cruffin starts at noon; the planned end date is January 7, subject to change.
Saint Marc Café and GODIVA have announced their first collaboration, launching a limited chocolate range across Saint Marc Café stores in Japan on November 6, 2026. The brand release, published October 29 at 11:00 Japan time, introduces four formats under the theme “満たすショコラ”: baked pastries, a hot drink and a layered dessert. The first-collaboration claim concerns these brands, not the invention of the croissant–muffin hybrid.
Two purchasing details matter. The tasting set and five-piece box are combinations or packaging options, rather than two additional new flavours. The cruffin starts selling at noon, rather than automatically at store opening. January 7 is the planned end date, with possible earlier termination or extension, so it does not guarantee availability throughout the period.
A ¥460 chocolate croissant, with tasting and box options
The GODIVA-supervised premium Chococro uses Belgian chocolate in the croissant dough, chocolate filling and chocolate cream, finished with cacao nibs. Chocolate appears in several parts of the pastry rather than only its centre. The flavour and texture descriptions come from the product information; they are not a personal tasting assessment.
The individual pastry costs ¥460 including Japanese tax. A tasting set with the existing classic Chococro costs ¥640, while a Premium BOX containing five premium chocolate pastries costs ¥2,100. The set offers a comparison between two recipes, and the box offers another quantity and presentation. Prices may vary by store; these are Japanese prices, not announced Taiwan retail prices.
The chain’s first cruffin starts at noon
The ¥490 cruffin combines croissant and muffin forms and is Saint Marc Café’s first product of this kind. Belgian chocolate goes into the dough, with two chocolate creams offering crunchy and smooth textures, before baking in-store. “First” applies to the chain’s own product history, rather than a worldwide invention.
Cruffin product illustration with layered round pastry, chocolate coating and GODIVA decoration
This item specifically starts selling at 12:00. A morning visit after November 6 may therefore still be too early to buy it. Check both the release date and the daily selling time. In-store baking also does not establish that a freshly baked item will be available on every visit: actual supply depends on the store’s production and quantities.
Cacao percentages describe the chocolate ingredients
The ¥720 hot chocolate combines Belgian chocolate containing 54.5% cacao with milk, topped with chocolate whipped cream and sauce. The ¥950 parfait uses ice cream made with 73% cacao chocolate, alongside house-made chocolate pudding, cocoa biscuits, whipped cream, rolled chocolate, dark cherry and a tuile, with blackcurrant purée at the bottom. Neither percentage describes the cacao concentration of the entire drink or dessert.
Hot chocolate product illustration in a white mug with whipped cream, sauce and chocolate sticks
All four products are planned to remain on sale until January 7, 2027. The brand may end or extend sales without advance notice, and prices can differ between stores. The announcement concerns Japan and does not establish a simultaneous Taiwan launch. Anyone with a food allergy should consult the official information for the specific product rather than treating this ingredient overview as a complete allergen list.
Questions and answers
When do sales begin, and which item has a time restriction?
The Japanese launch is November 6, 2026. The cruffin starts at noon each day; check individual store hours and supply.
What are the four Japanese tax-inclusive prices?
Premium Chococro ¥460, cruffin ¥490, hot chocolate ¥720 and chocolate parfait ¥950. The tasting set is ¥640 and five-piece box ¥2,100. Store prices may differ.
When do sales end, and what do the cacao percentages mean?
The planned end is January 7, 2027, subject to earlier termination or extension. The 54.5% and 73% figures describe chocolate used in the drink and ice cream respectively, not the entire finished products.
