7-Eleven Japan’s caramel latte smoothie arrives from November 3: ¥300.24 pricing and separate coffee campaigns
The smoothie rolls out from November 3, commemorative drip bags from November 5 and limited stickers from November 7. The sticker and glass-prize entry deadlines differ.
7-Eleven Japan will begin rolling out a limited-quantity caramel latte smoothie on November 3, 2026, listed at ¥278 before tax and ¥300.24 including tax. Information announced on October 29 combines coffee, caramel and milk in a smoothie. This is a Japanese-market release, not confirmation of a simultaneous launch at 7-Eleven Taiwan.
The company also announced activities marking its stated cumulative total of 10 billion Seven Café cups, including a November 1 commemorative day, drip coffee from November 5, and stickers and a prize campaign starting November 7. These dates serve different purposes. Check each product or gift period and the participating shop rather than expecting every giveaway when the smoothie first arrives.
Coffee, caramel and milk, with the tax-inclusive price kept clear
The smoothie uses extract made from Seven Café coffee beans, identified as 100% Arabica. Fresh caramel paste, milk and a small amount of salt are added, with coffee bitterness intended to balance caramel sweetness. These are the brand’s formulation and flavour descriptions, not our tasting notes, and do not establish that the drink is sugar-free or suitable for every dietary requirement.
The release area is listed as nationwide Japan, but sales start progressively from November 3 and quantities are limited. The stated ¥278 pre-tax price becomes ¥300.24 under the 8% reduced consumption-tax rate. Consult the actual product label and checkout price rather than rounding the figure into a different official price. Some shops may not stock it; availability and the end of supply require checking.
Caramel latte smoothie lid label showing the product name, barcode and blending instructions
Drip bags follow on November 5, separate from the commemorative day
Seven Café HOME commemorative drip coffee is scheduled to roll out from November 5. A six-pack is ¥498 before tax or ¥537.84 including tax; where sold as a single pack, the figures are ¥83 and ¥89.64. These prices refer to different pack formats. Do not treat the six-pack price as a unit price or assume that every shop sells individual packs. This item is also limited in quantity.
The brand has designated November 1 as Seven Café Day, connecting the campaign with the coffee range’s history since 2013. The 10-billion-cup figure is the company’s cumulative sales statement, not sales of the new smoothie alone. For shoppers, separating November 3 smoothies, November 5 drip bags and November 7 gifts is more useful than assuming all new products arrive on the commemorative day.
Stickers start November 7 at 11am; glass entries end November 15
Original stickers are scheduled for distribution from 11am Japan time on November 7 through November 13, ending earlier when supplies run out. Three designs are announced, with the first 100 recipients at each shop eligible for distribution. This is a limited shop allocation, not a guarantee that one person can collect all three designs or that stock remains throughout the published dates. Check the shop’s actual notice for collection arrangements.
The glass-prize campaign is a separate process: follow the code on a sticker’s reverse or enter through the official website, answer the question and submit an entry between November 7 and 15. The stated number of winners is 2,026. Sticker distribution ending on November 13 and entries ending on November 15 are different deadlines. Neither receiving a sticker nor answering guarantees a prize. Eligibility and delivery areas depend on the official terms, which overseas visitors should check first.
Questions and answers
When is the caramel latte smoothie available in Japan, and what is the price?
Rollout begins November 3 at ¥278 before tax, listed as ¥300.24 including tax. Quantities are limited and availability varies by shop.
Do the drip bags and stickers also start on November 3?
No. Drip bags start November 5; stickers start at 11am Japan time on November 7 through November 13, or earlier while stocks last.
Does the glass campaign end on November 13 too?
Entries close November 15, separately from sticker distribution. Answering and entering does not guarantee winning; check eligibility and delivery limits.
