While the industry says slow down, Trump says speed up—and step one of speeding up, apparently, is giving AI a rebrand. He launched a poll on Truth Social proposing to swap out "artificial intelligence" for "something more elegant and accurate," with candidates including "extreme intelligence" and "supreme intelligence." The post itself is light on technical substance, but it perfectly captures his approach to AI: not a governance problem, a branding problem.
In the same post, Trump announced he'll be launching a new entity called "AI Force," and said he'll soon reveal who will serve as the "AI czar" overseeing it. He compared the idea to the creation of the Space Force, but the post gave no details on what AI Force would actually do, how big it would be, or which department it would fall under—just a name and a promise: "We will never in any way hinder or hurt the growth of this amazing industry," Trump wrote. "To the contrary, we will cherish it, help it, and watch over it as it grows."
