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Burton × FRAGMENT launches November 5 in Japan; four-store lottery runs until November 1

The 2026–27 range includes GORE-TEX 3L PRO outerwear, insulation and 18L and 32L backpacks. Current official rules give the four-flagship lottery period as October 30 at noon to November 1 at noon, Japan time.

ÉTAT HER Editorial Desk
Burton × FRAGMENT launches November 5 in Japan; four-store lottery runs until November 1

Burton × FRAGMENT’s winter 2026–27 collection is scheduled to launch in Japan on November 5, linking technical outerwear, insulating layers and two backpacks. Tokyo Harajuku, Nagano, Sapporo and Osaka flagships use an advance lottery for numbered tickets. The current official application period is October 30 at 12:00 to November 1 at 12:00, Japan time.

The collection extends beyond its white snow jacket to bib pants, a lightweight down jacket, fleece clothing and 18L and 32L packs. Prices refer to individual items. The ¥30,800 entry backpack price is neither the lowest price across every garment nor a combined jacket-and-pants price.

3L PRO outerwear and insulating layers are priced separately

The official Japanese page lists the men’s [ak] GORE-TEX 3L PRO Acamar Jacket at ¥176,000 and Acamar Bib Pants at ¥154,000. They are separately priced products, even when shown together in a campaign image. Outer protective layers should also be distinguished from insulating clothing beneath them.

The Baker Down Ultralight Insulated Jacket is listed at ¥47,300, the collaboration Fleece at ¥28,600 and Pants at ¥24,200. Those official prices show why a previously reported ¥30,800–¥176,000 range should not be used to describe every item: the fleece pants fall below that starting point.

Close-up of a black zip-front fleece and the wearer’s hands
Close-up of a black zip-front fleece and the wearer’s hands

18L and 32L packs extend the collaboration into storage

The 18L Jet Pack is listed at ¥30,800 and the 32L Guide Pack at ¥46,200. Official imagery shows dark packs, crossed fabric textures and different silhouettes. It is a product presentation, not a snowfield performance test, and does not establish waterproof ratings, carrying limits, laptop-compartment dimensions or airline cabin compliance.

Fujiwara’s restrained colour approach meets technical equipment here. Readers considering everyday use can start with the capacity difference, then consult complete specifications and carrying details. Similar colours do not mean identical pocket layouts or functions, and campaign composition is not a precise guide to relative dimensions.

Two black backpacks on the floor with visible crossed fabric textures
Two black backpacks on the floor with visible crossed fabric textures

Four flagships require lottery tickets; the current deadline is November 1

The current Japanese official page gives the application period as October 30 at 12:00–November 1 at 12:00. Result emails are sent sequentially from November 2 at 19:00. Winners receive an entry time and numbered ticket, with sales from November 5 at 11:00 according to those assignments. This differs from earlier information giving October 31 as the cutoff; follow current official application rules.

The lottery applies to Tokyo Harajuku, Nagano, Sapporo and Osaka flagships. The official page says customers without numbered tickets cannot purchase through that store process simply by queuing on release day. Other shops and online channels require separate checks. Hakuba is marked as opening November 22, so not every named shop will be open simultaneously on November 5.

Questions and answers

When does the four-store lottery close?

The current official Japanese page lists November 1, 2026 at 12:00, with results emailed sequentially from November 2 at 19:00, Japan time. Follow the rules displayed when applying.

Can I queue on release day without a ticket?

The four participating flagships say queuing without a numbered ticket does not provide purchase eligibility. Other channels have their own arrangements.

What are the backpack capacities and prices?

The 18L Jet Pack is ¥30,800 and the 32L Guide Pack ¥46,200 on the Japanese official page. These are backpack prices, not clothing-set prices.

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