ÉTAT HER

Together without being together all the time: THE KISS casts Amane Uehara and Wataru Hashimoto in its new film

THE KISS’s November1 WebCM uses three perspectives—her, him and the couple—to tell a story through matching rings. Amane Uehara and Wataru Hashimoto star, with JIJIM’s Highway Rider providing the soundtrack in15- and30-second versions.

ÉTAT HER Editorial Desk
Together without being together all the time: THE KISS casts Amane Uehara and Wataru Hashimoto in its new film

A jewelry advertisement can show a relationship beyond the moment two people embrace. Released on November1, THE KISS’s2026 WebCM follows characters played by Amane Uehara and Wataru Hashimoto through their separate routines before bringing their stories together. Working toward goals, missing someone and reuniting form the narrative, with matching rings as the connecting objects.

The soundtrack is the six-member band JIJIM’s「ハイウェイライダー」, or Highway Rider, from its October EP「朝月」on independent label Kilim record. The news concerns a newly released advertisement, rather than presenting an earlier Christmas jewelry announcement as a new product launch. The official30-second version offers a starting point, while the15-second edit condenses the same theme.

Her, him and the couple: leaving room for individual lives

The commercial is structured around three situations: her, him and the two together. Each character has goals to pursue and moments when things go wrong or bring tears. A ring near at hand becomes a visual reminder of the other person. The story is less about spending every moment together than about carrying a sense of connection through separate daily lives.

One released promotional still shows the characters beside a waterfront railing at night, against illuminated city buildings. Another moves close to Uehara’s face, with the song and band identified on screen. These are staged advertising scenes. They do not establish that the actors are dating privately, and wearing matching rings does not guarantee reassurance or resolve difficulties in a relationship.

Close-up of Amane Uehara in the commercial with JIJIM and the song title at lower right
Close-up of Amane Uehara in the commercial with JIJIM and the song title at lower right

Two young actors convey the story in a brief running time

Uehara was born in December2003 and comes from Ibaraki. Her credits include the dramas「ウイングマン」and「救い、巣喰われ」and the films「恋に至る病」and「山口くんはワルくない」. Hashimoto was born in July2004 in Nagasaki and began acting through the Amuse Boys Audition NO MORE FILTER. His credits include「被写界深度」. The two actors and their performances are part of the campaign’s announced information.

Amuse Communication Design participated in the planning. The official staff list also credits Monkey Wrench for joint planning and production, with emi directing. Within its short duration, the film switches between solitude and reunion. There is no need to invent additional character histories for each shot: the people, objects and music can be read as parts of the narrative without treating the fictional experiences as the actors’ personal accounts.

Finding the song and the film, while checking product details separately

JIJIM formed around vocalist Shinju and began activities in May2022. Its six-member setup includes drums, guitar, bass, keyboards and acoustic guitar/synthesizer. Highway Rider comes from an EP already released in October; the campaign does not announce it as a separate new single. Viewers discovering the music through the film can look for the band and original song title rather than confusing an advertisement’s title with the track name.

From November1, the advertisement is being shown through THE KISS’s directly operated Japanese stores, official social channels and other outlets. Official15- and30-second YouTube versions are also available. The two campaign announcements do not list every ring’s model, metal, size or price. Anyone considering a purchase should check the specific product with the brand or a store. Advertising images cannot substitute for specifications, availability in Taiwan or after-sales information.

Questions and answers

Who stars in the new THE KISS advertisement, and when was it released?

Amane Uehara and Wataru Hashimoto star. It was released on November1,2026, with screenings through Japanese stores, official social channels and other outlets.

What is the song, and how long are the official films?

The song is JIJIM’s「ハイウェイライダー」, from the October EP「朝月」. Official15- and30-second versions are available.

Can the advertisement establish ring materials, prices or stock in Taiwan?

No. The announcements do not fully identify every ring’s model and specifications. Check the specific product and supply information with the brand before purchasing.

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