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Fashion

HUF x Spitfire Full Collection Revealed, Paying Tribute to Late Founder With a 1995 Throwback Photo
This collab isn't just about stacking two San Francisco skate brand logos — the official campaign recreates a 1995 photo of the late Keith Hufnagel, HUF's founder. The full collection drops globally on August 6th.

Flight Jacket for Your Feet: Converse Japan Turns the Chuck Taylor Into an MA-1
Converse Japan drops the All-Star MA Nylon OX, recreating the classic flight jacket feel with nylon uppers and an orange lining. Launching August 7 on the official site for 9,350 yen.

Kith Teams Up With Cinelli to Reimagine a 1950s Italian Road Bike
Kith joins forces with Milanese cycling brand Cinelli on a collaborative Supercorsa build, complete with a MET-made helmet, full riding kits and accessories, now available exclusively in four cities.

Final Fantasy X Skips the Concert for Its 25th Anniversary, Sets Up Shop in a Department Store Instead
Square Enix teams up with Japanese department store chain Daimaru Matsuzakaya on a 25th anniversary collection, putting Tidus, Yuna and more on varsity jackets and merch, plus an in-store recreation of Spira.

The Ship of Theseus Problem: Hikari no Yami Asks 'Are You Still You?' With Resin and Hand-Stitching
After deconstructing tailoring for a decade, Hikari no Yami turns to philosophy for SS27 'Chapter 11: Parasite,' using reclaimed fabric and resin encasement to make a single garment stand as evidence of both dismantling and reconstruction.

Tim Cook Admits Apple Intelligence Won't Stay Free Forever — Power Users Will Have to "Buy Up the Stack"
During Apple's Q3 earnings call, Tim Cook admitted for the first time that heavy usage of Apple Intelligence will require additional payment, hinting at tiered iCloud+ plans ahead of the all-new Siri launching with iOS 27.

Carhartt WIP's New "Destroy Wash" Technique Ages Garments Before You Even Wear Them for FW26
Carhartt WIP's FW26 collection centers on "Destroy Wash," a hand-applied distressing technique that gives staples like the OG Chore Coat built-in wear before they're ever worn, with prices ranging from $18 to $348 USD.

lululemon 2026 Fall Running Collection: Color-Blocking Isn't Decoration, It's a License to Run Free
The new Airflow line focuses on breathable fabric and refined storage design, with the VP of Women's Design emphasizing that mixed color-blocking adds personality and layering, while men's wear keeps its lightweight cut with sharper lines and structure.

Levi's Taps ROSÉ and the Reigning NBA MVP to Loosen Up Campus Style
Levi's unveils its 2026 Fall/Winter campaign under the theme "Keep it Loose," enlisting ROSÉ and reigning NBA MVP Shai Gilgeous-Alexander to reinterpret American varsity style through relaxed silhouettes.

Luxury Without the Logo: BONAVENTURA Lands in Taiwan, and Sonia Sui Is Carrying the Quiet Business
Milanese leather house BONAVENTURA has opened its first Taiwan pop-up at Breeze Xinyi, with Sonia Sui showing up carrying the Mia Tote Bag. Forget the spectacle — this brand's real pitch is about material and proportion.

Forget Luxury Brands Selling Burgers—This Burger Joint Is Now Dropping Apparel
Embroidered chest logo, 100% cotton, oversized fit—Burgerciaga brings its tablescape luxury into your closet with a black-only drop, available now.

Miu Miu Digs Up Its 2000s Bubble Shoe, Betting Its Next Sellout Isn't a Collab
Resurfacing alongside the spring/summer runway, the Bubble shoe pairs a boot-like silhouette with ambiguous sole lines that blend transparency and coverage, priced from $1,170. With multiple sizes reportedly sold out, it's now the next thing to watch from Miu Miu footwear after New Balance.

Day After the Call: US UFLPA Blacklist Expands by 43 Firms, Menswear Supply Chain Named for First Time
Just a day after US and Chinese officials wrapped up a "candid and constructive" phone call, Washington added 43 Chinese companies to its forced labor blacklist—including a supplier tied to menswear brand Septwolves. Beijing and the China Cotton Association fired back hard.

No Exposed Ankles Allowed: Alysa Liu Brings Her On-Ice Discipline to Airport Style
20-year-old Olympic gold medalist figure skater Alysa Liu is now one of Nike's newest athlete faces, and her go-to airport fit—the Studio Fleece—reflects the same attention to detail she brings to competition prep.

Shai Gilgeous-Alexander Sets the Record Straight on His Tunnel Fit Legend: It's Never About "Never Repeating," It's About Never Repeating the Same Combo
Levi's tapped the reigning MVP for its FW26 "Keep it Loose" campaign, with the 501 Loose and Baggy Barrel serving as staples he wears off the court too. He also personally breaks down the long-misunderstood logic behind his tunnel fits.

Avirex Leather Meets Betty Boop: Palace's Full Fall 2026 Collection Drops Piece by Piece
Following the lookbook teaser, Palace unveils the complete Fall 2026 range — flight jackets, cartoon collabs, and camo GORE-TEX all in one drop, rolling out regionally starting August 7th.

Andersson Bell Opens First Tokyo Flagship in 32-Year-Old Building, Pitting Raw Concrete Against Polished Metal
The Seoul label picked a 32-year-old building in Aoyama for its first Japanese flagship, deliberately letting raw concrete sit side by side with glossy metal finishes. The opening comes with a store-exclusive T-shirt and a heart-shaped keychain fitted with a tape measure, alongside FW26 campaign imagery shot in Tokyo.

The Beckhams' Mediterranean Vacation Style: Suits and Eveningwear, Off-Duty Edition
From Ibiza to St. Tropez, David and Victoria Beckham's vacation looks seem effortless — but look closer and it's Hermès, Loro Piana, and their own label holding up the holiday wardrobe.

Nike First Sight Shadow "Metallic Silver": Foamposite's Alien Energy, Strapped Right to Your Feet
Nike First Sight Shadow rolls out its second colorway, "Metallic Silver," pairing a bubble-textured silver upper with an icy blue outsole. Priced at $145, it's now live on Nike's website.

Hirokazu Kore-eda Suits Up in Football Kits, But DSM Kei Ninomiya's FW26 Cast Has Nothing to Do With Any Team
Dover Street Market and Kei Ninomiya's FW26 campaign taps director Hirokazu Kore-eda, Hiroshi Fujiwara and others to reinterpret football kits — the point isn't the sport, it's who's wearing it.

adidas Opens Shinjuku Flagship Store, Extends Name & Number Printing Service to Club Jerseys for the First Time
adidas has opened Japan's first "football x lifestyle" concept store in Shinjuku, spread across two floors showcasing national team and club jerseys, while expanding its name and number printing service—previously limited to the Japan national team—to major club jerseys as well.

MIKIMOTO Turns Vermeer's Girl with a Pearl Earring Into Three Real Earrings
Osaka's Nakanoshima Museum of Art will host Vermeer's masterpiece this August, and MIKIMOTO is stepping in as special sponsor with three Akoya pearl earring designs priced from ¥770,000 to ¥17,600,000, launching August 1 at its Ginza flagship.

Brad Stevens Made One Phone Call, and the Stephen Curry Trade Rumors Exploded
The Celtics reportedly reached out to the Warriors to gauge interest in a Stephen Curry trade, floating a package built around Paul George and two first-round picks. At 38, will Curry ride out his career in the Bay, or chase one more ring elsewhere?

Pharrell's JOOPITER Goes Full Watch Nerd: Moon Speedmasters Meet Liquid Time
JOOPITER's newly launched Watches Department debuts with "Keeping Measure," its first dedicated watch auction spanning Patek Philippe to HYT. Bidding is live now through August 5, 2026, bringing together astronaut-worn pieces and wild independent watchmaking in one sale.